Bookme vs RedBalloon:Which is more popular by branded search in New Zealand?
In August 2026, Bookme had more branded searches than RedBalloon among gift experience companies in New Zealand. Bookme was estimated to have 33.3K branded searches compared to RedBalloon’s 1.9K, and held a 93.3% Share of Search versus RedBalloon’s 5.3%.
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Which is more popular in search, Bookme or RedBalloon?
Compare the experience gift and adventure voucher companies New Zealanders give. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bookme, RedBalloon. The figures are in the table below the chart.
View monthly share of search table
| Month | Bookme | RedBalloon | Experience Oz | Adrenalin |
|---|---|---|---|---|
| Oct 2025 | 92.5% | 6.3% | 1.1% | 0.02% |
| Nov 2025 | 90.8% | 7.6% | 1.6% | 0.05% |
| Dec 2025 | 90.1% | 8.7% | 1.1% | 0.07% |
| Jan 2026 | 94.6% | 4.7% | 0.7% | 0.03% |
| Feb 2026 | 92.9% | 5.9% | 1.2% | 0.07% |
| Mar 2026 | 93.5% | 5% | 1.5% | 0.05% |
| Apr 2026 | 95.1% | 4.1% | 0.81% | 0% |
| May 2026 | 94.2% | 5% | 0.79% | 0.02% |
| Jun 2026 | 92.7% | 5.3% | 2% | 0.06% |
| Jul 2026 | 93.9% | 4.7% | 1.4% | 0.05% |
| Aug 2026 | 93.3% | 5.3% | 1.4% | 0.06% |
| Sep 2026 | — | — | — | — |
How has the Bookme and RedBalloon comparison changed over the last 12 months?
3 findings
- Bookme was ahead of RedBalloon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bookme’s estimated Share of Search among gift experience companies in New Zealand moved from 92.5% to 93.3%, and its estimated monthly branded searches moved from 40.6K to 33.3K.
- Across the 11 months ending August 2026, RedBalloon’s estimated Share of Search among gift experience companies in New Zealand moved from 6.3% to 5.3%, and its estimated monthly branded searches moved from 2.8K to 1.9K.
How did search popularity change for New Zealand gift experience companies in August 2026?
2 changes
In August 2026, RedBalloon gained estimated Share of Search among gift experience companies in New Zealand, from 4.7% to 5.3%.
In August 2026, Bookme lost estimated Share of Search among gift experience companies in New Zealand, from 93.9% to 93.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Bookme’s and RedBalloon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bookme
19 branded search terms
- bookme
- bookme accommodation
- bookme butterfly creek
- bookme co nz
- bookme crystal mountain
- bookme deals
- bookme discount
- bookme doubtful sound
- bookme gift voucher
- bookme ice skating
- bookme mt cook
- bookme near me
- bookme nz
- bookme online
- bookme skydive
- bookme voucher
- butterfly creek bookme
- snowplanet bookme
- wai o tapu bookme
RedBalloon
9 branded search terms
- red balloon
- red balloon voucher
- redballoon
- redballoon au
- redballoon co nz
- redballoon experiences
- redballoon gift voucher
- redballoon near me
- redballoon nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.