Brandwave

Bookme vs Treatme:Which is more popular by branded search in New Zealand?

In August 2026, Bookme had more branded searches than Treatme among deal and voucher sites in New Zealand. Bookme was estimated to have 33.3K branded searches compared to Treatme’s 1.8K, and held a 34.4% Share of Search versus Treatme’s 1.9%.

Share of Search among deal and voucher sites in New Zealand in August 2026Which is more popular in search, Bookme or Treatme?
Bookme34.4%33.3K searches
vs
Treatme1.9%1.8K searches

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Which is more popular in search, Bookme or Treatme?

Compare the daily deal and voucher sites New Zealanders buy discounted experiences from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bookme and Treatme among deal and voucher sites in New Zealand, by month

Share of Search by month for Bookme, Treatme. The figures are in the table below the chart.

View monthly share of search table
MonthGrabOneBookmeCheapieDealsTreatmeGroupon
Oct 202561%27.5%7.7%1.9%1.8%
Nov 202534.6%42.1%17.3%2.7%3.2%
Dec 202529.2%52.4%12.8%2.5%3.1%
Jan 202622.5%63.8%8.7%2.2%2.7%
Feb 202623.5%57.2%13.5%2.8%2.9%
Mar 202651.1%36%9.3%2.1%1.6%
Apr 202646.7%41.8%8.3%1.7%1.5%
May 202648.1%37.5%10.7%2.1%1.6%
Jun 202652%34.2%10.1%2.2%1.6%
Jul 202653.1%35.1%8.4%1.6%1.8%
Aug 202652.3%34.4%9.6%1.9%1.8%
Sep 2026—————

How has the Bookme and Treatme comparison changed over the last 12 months?

  • Bookme was ahead of Treatme in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bookme’s estimated Share of Search among deal and voucher sites in New Zealand moved from 27.5% to 34.4%, and its estimated monthly branded searches moved from 40.6K to 33.3K.
  • Across the 11 months ending August 2026, Treatme’s estimated Share of Search among deal and voucher sites in New Zealand held steady at 1.9%, and its estimated monthly branded searches moved from 2.8K to 1.8K.

How did search popularity change for New Zealand deal and voucher sites in August 2026?

  1. In August 2026, Bookme lost estimated Share of Search among deal and voucher sites in New Zealand, from 35.1% to 34.4%.

  2. In August 2026, Treatme rose from 5th to 4th among deal and voucher sites in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Bookme’s and Treatme’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bookme

19 branded search terms

  • bookme
  • bookme accommodation
  • bookme butterfly creek
  • bookme co nz
  • bookme crystal mountain
  • bookme deals
  • bookme discount
  • bookme doubtful sound
  • bookme gift voucher
  • bookme ice skating
  • bookme mt cook
  • bookme near me
  • bookme nz
  • bookme online
  • bookme skydive
  • bookme voucher
  • butterfly creek bookme
  • snowplanet bookme
  • wai o tapu bookme

Treatme

6 branded search terms

  • treatme
  • treatme co nz
  • treatme deals
  • treatme near me
  • treatme nz
  • treatme vouchers

How the Brand Demand Index is measured

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