Brandwave

Blunt vs Davek:Which is more popular?

In September 2026, Blunt had more branded searches than Davek among umbrella brands worldwide. Blunt had about 27,100 branded searches, while Davek had 4,400. Blunt made up 12.9% of all umbrella brand searches we track, and Davek accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about umbrella brands, Davek appeared in all five answers and Blunt in three. Blunt was mentioned before Davek in two out of three answers.

Among umbrella brands worldwide in September 2026

Who do people search for more?

Blunt, about 6 searches for every 1 for Davek

Blunt 27.1K searchesDavek 4.4K searches

Who does AI mention more?

Davek, mentioned in every answer we collected

Davek in 5 of 5Blunt in 3 of 5

Who does AI recommend more?

Blunt, named ahead of Davek in 2 of 3 answers

Blunt first in 2Davek first in 1

Follow Blunt vs Davek and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top umbrella brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Davek appeared in all five answers. Blunt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Blunt was listed before Davek in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weatherman1st
  2. Blunt2nd
  3. Davek3rd
  4. Fulton–
  5. Karen Walker–
  6. Senz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Davek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weatherman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blunt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karen Walker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Senz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about umbrella brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blunt or Davek more popular in search?

This chart shows how often people search Google for Blunt and Davek by name. Each line represents a brand's share of searches for all six umbrella brands we track, month by month, from English-language searches worldwide.

Blunt and Davek among umbrella brands worldwide, by month

Share of searches by month for Blunt, Davek. The figures are in the table below the chart.

View monthly share of searches table
MonthFultonBluntKaren WalkerSenzDavekWeatherman
Oct 202558.9%14.5%14.5%5.3%4.3%2.4%
Nov 202550.8%22.8%15.3%5.6%2.5%3%
Dec 202553.8%19.8%16.2%4.8%3.2%2.2%
Jan 202659%11.9%14.5%5.3%7.9%1.3%
Feb 202662%12.5%15.3%4.6%4.6%1.1%
Mar 202655.4%16.7%16.7%5%5%1.2%
Apr 202657%14%17.2%5.1%5.1%1.5%
May 202656%16.9%16.9%5%3.4%1.8%
Jun 202660.9%18.3%12.2%4.5%2.4%1.6%
Jul 202660.8%14.9%12.2%5.5%3%3.6%
Aug 202662.4%15.3%12.5%5.6%2.5%1.7%
Sep 202664.3%12.9%12.9%5.8%2.1%2.1%

How has the Blunt and Davek comparison changed over the last 12 months?

3 findings
  • Blunt was ahead of Davek in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blunt’s share of searches among umbrella brands worldwide moved from 14.5% to 12.9%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Davek’s share of searches among umbrella brands worldwide moved from 4.3% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 4.4K.

How did search popularity change for umbrella brands worldwide in September 2026?

2 changes
  1. In September 2026, Blunt lost share of searches among umbrella brands worldwide, from 15.3% to 12.9%.

  2. Estimated monthly branded searches for Davek worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blunt’s and Davek’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blunt

1 branded search term

  • blunt umbrella

Davek

1 branded search term

  • davek

How the Brand Demand Index is measured

Other head-to-heads among umbrella brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.