Brandwave

How popular isBlunt?

In September 2026, people searched for Blunt by name about 27,100 times worldwide, about the same as the previous year. These searches made up 12.9% of all global umbrella brand searches, placing Blunt second out of six brands. When we asked both ChatGPT and Google AI Overviews about umbrella brands, Blunt appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Blunt is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. FultonShare of searches 64.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BluntShare of searches 12.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Karen WalkerShare of searches 12.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SenzShare of searches 5.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. DavekShare of searches 2.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top umbrella brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blunt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Blunt is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weatherman1st
  2. Blunt2nd
  3. Davek3rd
  4. Fulton–
  5. Karen Walker–
  6. Senz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Davek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weatherman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blunt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karen Walker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Senz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about umbrella brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which umbrella brands compete with Blunt?

Blunt against umbrella brands worldwide, by month

Share of searches by month for Fulton, Blunt, Karen Walker, Senz, Davek, Weatherman. The figures are in the table below the chart.

View monthly share of searches table
MonthFultonBluntKaren WalkerSenzDavekWeatherman
Oct 202558.9%14.5%14.5%5.3%4.3%2.4%
Nov 202550.8%22.8%15.3%5.6%2.5%3%
Dec 202553.8%19.8%16.2%4.8%3.2%2.2%
Jan 202659%11.9%14.5%5.3%7.9%1.3%
Feb 202662%12.5%15.3%4.6%4.6%1.1%
Mar 202655.4%16.7%16.7%5%5%1.2%
Apr 202657%14%17.2%5.1%5.1%1.5%
May 202656%16.9%16.9%5%3.4%1.8%
Jun 202660.9%18.3%12.2%4.5%2.4%1.6%
Jul 202660.8%14.9%12.2%5.5%3%3.6%
Aug 202662.4%15.3%12.5%5.6%2.5%1.7%
Sep 202664.3%12.9%12.9%5.8%2.1%2.1%

  1. 1.Fulton

    64.3%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Blunt

    12.9%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.4 points.

  3. 3.Karen Walker

    12.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Senz

    5.8%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Davek

    2.1%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  6. 6.Weatherman

    2.1%

    Held 6th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

Compare popularity between Blunt and its closest rivals

Every comparison with Blunt

5 comparisons

How has branded search demand for Blunt changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Blunt worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Blunt’s share of searches among umbrella brands worldwide decreased from 14.5% to 12.9%.
  • Across the 12 months ending September 2026, Blunt’s share of searches among umbrella brands worldwide peaked at 22.8% in November 2025 and was lowest at 11.9% in January 2026.

How did search popularity change for umbrella brands worldwide in September 2026?

4 changes

  1. In September 2026, Fulton gained share of searches among umbrella brands worldwide, from 62.4% to 64.3%.

  2. In September 2026, Blunt lost share of searches among umbrella brands worldwide, from 15.3% to 12.9%.

  3. Senz’s share of searches among umbrella brands worldwide has gained ground for 3 months in a row, from 4.5% to 5.8% in September 2026.

  4. Estimated monthly branded searches for Davek worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

How are Blunt’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Blunt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • blunt umbrella

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How the Brand Demand Index is measured

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