How popular isFulton in search?
In September 2026, there were an estimated 135K branded searches for Fulton worldwide which is up 22.7% over the last 12 months. Fulton holds 77.5% estimated Share of Search among umbrella brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fulton77.5%
Karen Walker15.6%
Senz6.9%
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Which umbrella brands compete with Fulton?
Share of Search by month for Fulton, Karen Walker, Senz. The figures are in the table below the chart.
View monthly share of search table
| Month | Fulton | Karen Walker | Senz |
|---|---|---|---|
| Oct 2025 | 74.8% | 18.4% | 6.7% |
| Nov 2025 | 70.9% | 21.3% | 7.8% |
| Dec 2025 | 71.9% | 21.6% | 6.5% |
| Jan 2026 | 74.8% | 18.4% | 6.7% |
| Feb 2026 | 75.8% | 18.7% | 5.6% |
| Mar 2026 | 71.9% | 21.6% | 6.5% |
| Apr 2026 | 71.9% | 21.6% | 6.5% |
| May 2026 | 71.9% | 21.6% | 6.5% |
| Jun 2026 | 78.5% | 15.8% | 5.8% |
| Jul 2026 | 77.5% | 15.6% | 6.9% |
| Aug 2026 | 77.5% | 15.6% | 6.9% |
| Sep 2026 | 77.5% | 15.6% | 6.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.5% | 135K | 0% | 0 points | |
| 2, held 2nd | 15.6% | 27.1K | 0% | 0 points | |
| 3, held 3rd | 6.9% | 12.1K | 0% | 0 points |
Compare search popularity between Fulton and its closest rivals
Every comparison with Fulton
2 comparisons
How has branded search demand for Fulton changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fulton worldwide rose from 110K to 135K.
- Across the 12 months ending September 2026, Fulton’s estimated Share of Search among umbrella brands worldwide increased from 74.8% to 77.5%.
- Across the 12 months ending September 2026, Fulton’s estimated Share of Search among umbrella brands worldwide peaked at 78.5% in June 2026 and was lowest at 70.9% in November 2025.
How did search popularity change for umbrella brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Fulton worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.
Estimated monthly branded searches for Senz worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
How is Fulton measured?
Brandwave collects information about searches that people make online using Fulton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fulton
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