Fulton vs Senz:Which is searched more?
In September 2026, Fulton had more branded searches than Senz among umbrella brands worldwide. Fulton was estimated to have 135K branded searches compared to Senz’s 12.1K, and held a 77.5% Share of Search versus Senz’s 6.9%. These are worldwide searches for English-language branded terms.
Follow Fulton vs Senz and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Fulton or Senz?
Compare the umbrella brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fulton, Senz. The figures are in the table below the chart.
View monthly share of search table
| Month | Fulton | Karen Walker | Senz |
|---|---|---|---|
| Oct 2025 | 74.8% | 18.4% | 6.7% |
| Nov 2025 | 70.9% | 21.3% | 7.8% |
| Dec 2025 | 71.9% | 21.6% | 6.5% |
| Jan 2026 | 74.8% | 18.4% | 6.7% |
| Feb 2026 | 75.8% | 18.7% | 5.6% |
| Mar 2026 | 71.9% | 21.6% | 6.5% |
| Apr 2026 | 71.9% | 21.6% | 6.5% |
| May 2026 | 71.9% | 21.6% | 6.5% |
| Jun 2026 | 78.5% | 15.8% | 5.8% |
| Jul 2026 | 77.5% | 15.6% | 6.9% |
| Aug 2026 | 77.5% | 15.6% | 6.9% |
| Sep 2026 | 77.5% | 15.6% | 6.9% |
How has the Fulton and Senz comparison changed over the last 12 months?
3 findings
- Fulton was ahead of Senz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fulton’s estimated Share of Search among umbrella brands worldwide moved from 74.8% to 77.5%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 12 months ending September 2026, Senz’s estimated Share of Search among umbrella brands worldwide moved from 6.7% to 6.9%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for umbrella brands worldwide in September 2026?
2 changes
Other head-to-heads among umbrella brands
How each brand is measured
Brandwave collects information about searches that people make online using Fulton’s and Senz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.