Fulton vs Karen Walker:Which is searched more?
In September 2026, Fulton had more branded searches than Karen Walker among umbrella brands worldwide. Fulton was estimated to have 135K branded searches compared to Karen Walker’s 27.1K, and held a 77.5% Share of Search versus Karen Walker’s 15.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fulton or Karen Walker?
Compare the umbrella brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fulton, Karen Walker. The figures are in the table below the chart.
View monthly share of search table
| Month | Fulton | Karen Walker | Senz |
|---|---|---|---|
| Oct 2025 | 74.8% | 18.4% | 6.7% |
| Nov 2025 | 70.9% | 21.3% | 7.8% |
| Dec 2025 | 71.9% | 21.6% | 6.5% |
| Jan 2026 | 74.8% | 18.4% | 6.7% |
| Feb 2026 | 75.8% | 18.7% | 5.6% |
| Mar 2026 | 71.9% | 21.6% | 6.5% |
| Apr 2026 | 71.9% | 21.6% | 6.5% |
| May 2026 | 71.9% | 21.6% | 6.5% |
| Jun 2026 | 78.5% | 15.8% | 5.8% |
| Jul 2026 | 77.5% | 15.6% | 6.9% |
| Aug 2026 | 77.5% | 15.6% | 6.9% |
| Sep 2026 | 77.5% | 15.6% | 6.9% |
How has the Fulton and Karen Walker comparison changed over the last 12 months?
3 findings
- Fulton was ahead of Karen Walker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fulton’s estimated Share of Search among umbrella brands worldwide moved from 74.8% to 77.5%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 12 months ending September 2026, Karen Walker’s estimated Share of Search among umbrella brands worldwide moved from 18.4% to 15.6%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for umbrella brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Fulton worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.
Other head-to-heads among umbrella brands
How each brand is measured
Brandwave collects information about searches that people make online using Fulton’s and Karen Walker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fulton
1 branded search term
- fulton
Karen Walker
1 branded search term
- karen walker
Put your own brand in this comparison
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