Brandwave

Umbrella brands:Which are searched most?

In September 2026, Fulton was the most searched among umbrella brands worldwide, with an estimated 135K branded searches and 77.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fulton77.5%
  2. Karen Walker15.6%
  3. Senz6.9%

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Share of SearchLeaderboard

Compare the umbrella brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among umbrella brands worldwide, by month

Share of Search by month for Fulton, Karen Walker, Senz. The figures are in the table below the chart.

View monthly share of search table
MonthFultonKaren WalkerSenz
Oct 202574.8%18.4%6.7%
Nov 202570.9%21.3%7.8%
Dec 202571.9%21.6%6.5%
Jan 202674.8%18.4%6.7%
Feb 202675.8%18.7%5.6%
Mar 202671.9%21.6%6.5%
Apr 202671.9%21.6%6.5%
May 202671.9%21.6%6.5%
Jun 202678.5%15.8%5.8%
Jul 202677.5%15.6%6.9%
Aug 202677.5%15.6%6.9%
Sep 202677.5%15.6%6.9%

This month’s ranking, September 2026

  1. 1.Fulton

    77.5%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Karen Walker

    15.6%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Senz

    6.9%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among umbrella brands worldwide?

In September 2026, Fulton was the most searched among umbrella brands worldwide, with an estimated 135K branded searches and 77.5% estimated Share of Search within this set. Karen Walker is in 2nd place, 61.9 percentage points behind at 15.6% Share of Search.

Global umbrella brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fulton74.8% → 77.5%78.5%Jun 202670.9%Nov 20251st
Karen Walker18.4% → 15.6%21.6%Dec 202515.6%Jul 20262nd
Senz6.7% → 6.9%7.8%Nov 20255.6%Feb 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Fulton’s estimated Share of Search among umbrella brands worldwide increased from 74.8% to 77.5%.
  • Across the 12 months ending September 2026, Karen Walker’s estimated Share of Search among umbrella brands worldwide decreased from 18.4% to 15.6%.
  • Across the 12 months ending September 2026, Fulton’s estimated Share of Search among umbrella brands worldwide peaked at 78.5% in June 2026 and was lowest at 70.9% in November 2025.
  • Across the 12 months ending September 2026, Karen Walker’s estimated Share of Search among umbrella brands worldwide peaked at 21.6% in December 2025 and was lowest at 15.6% in July 2026.
  • Across the 12 months ending September 2026, Senz’s estimated Share of Search among umbrella brands worldwide peaked at 7.8% in November 2025 and was lowest at 5.6% in February 2026.
  • Across the 12 months ending September 2026, Senz held steady: its estimated Share of Search among umbrella brands worldwide moved less than 0.5 percentage points.

How did search popularity change for umbrella brands worldwide in September 2026?

  1. Estimated monthly branded searches for Fulton worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

  2. Estimated monthly branded searches for Senz worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

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