Brandwave

How popular isDavek in search?

In September 2026, people searched for Davek by name about 4,400 times worldwide, a 45.7% decrease from the previous year. These searches made up 2.1% of all global umbrella brand searches, placing Davek fifth out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Fulton64.3%
  2. Blunt12.9%
  3. Karen Walker12.9%
  4. Senz5.8%
  5. Davek2.1%
  6. Weatherman2.1%
Davek website (opens in a new tab)

Follow Davek and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which umbrella brands compete with Davek?

Davek against umbrella brands worldwide, by month

Share of searches by month for Fulton, Blunt, Karen Walker, Senz, Davek, Weatherman. The figures are in the table below the chart.

View monthly share of searches table
MonthFultonBluntKaren WalkerSenzDavekWeatherman
Oct 202558.9%14.5%14.5%5.3%4.3%2.4%
Nov 202550.8%22.8%15.3%5.6%2.5%3%
Dec 202553.8%19.8%16.2%4.8%3.2%2.2%
Jan 202659%11.9%14.5%5.3%7.9%1.3%
Feb 202662%12.5%15.3%4.6%4.6%1.1%
Mar 202655.4%16.7%16.7%5%5%1.2%
Apr 202657%14%17.2%5.1%5.1%1.5%
May 202656%16.9%16.9%5%3.4%1.8%
Jun 202660.9%18.3%12.2%4.5%2.4%1.6%
Jul 202660.8%14.9%12.2%5.5%3%3.6%
Aug 202662.4%15.3%12.5%5.6%2.5%1.7%
Sep 202664.3%12.9%12.9%5.8%2.1%2.1%

  1. 1.Fulton

    64.3%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Blunt

    12.9%

    Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -2.4 points.

  3. 3.Karen Walker

    12.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Senz

    5.8%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Davek

    2.1%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  6. 6.Weatherman

    2.1%

    Held 6th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

Compare search popularity between Davek and its closest rivals

Every comparison with Davek

5 comparisons

How has branded search demand for Davek changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Davek worldwide fell from 8.1K to 4.4K.
  • Across the 12 months ending September 2026, Davek’s share of searches among umbrella brands worldwide decreased from 4.3% to 2.1%.
  • Across the 12 months ending September 2026, Davek’s share of searches among umbrella brands worldwide peaked at 7.9% in January 2026 and was lowest at 2.1% in September 2026.

How did search popularity change for umbrella brands worldwide in September 2026?

4 changes

  1. In September 2026, Fulton gained share of searches among umbrella brands worldwide, from 62.4% to 64.3%.

  2. In September 2026, Blunt lost share of searches among umbrella brands worldwide, from 15.3% to 12.9%.

  3. Senz’s share of searches among umbrella brands worldwide has gained ground for 3 months in a row, from 4.5% to 5.8% in September 2026.

  4. Estimated monthly branded searches for Davek worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

How are Davek’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Davek’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • davek

Do you work for Davek? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Davek your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free