Davek vs Fulton:Which is searched more?
In September 2026, Fulton had more branded searches than Davek among umbrella brands worldwide. Fulton had about 135,000 branded searches, while Davek had 4,400. Fulton made up 64.3% of all umbrella brand searches we track, and Davek accounted for 2.1%. These are worldwide searches for English-language branded terms.
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Is Davek or Fulton more popular in search?
Compare the umbrella brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Fulton, Davek. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fulton | Blunt | Karen Walker | Senz | Davek | Weatherman |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 14.5% | 14.5% | 5.3% | 4.3% | 2.4% |
| Nov 2025 | 50.8% | 22.8% | 15.3% | 5.6% | 2.5% | 3% |
| Dec 2025 | 53.8% | 19.8% | 16.2% | 4.8% | 3.2% | 2.2% |
| Jan 2026 | 59% | 11.9% | 14.5% | 5.3% | 7.9% | 1.3% |
| Feb 2026 | 62% | 12.5% | 15.3% | 4.6% | 4.6% | 1.1% |
| Mar 2026 | 55.4% | 16.7% | 16.7% | 5% | 5% | 1.2% |
| Apr 2026 | 57% | 14% | 17.2% | 5.1% | 5.1% | 1.5% |
| May 2026 | 56% | 16.9% | 16.9% | 5% | 3.4% | 1.8% |
| Jun 2026 | 60.9% | 18.3% | 12.2% | 4.5% | 2.4% | 1.6% |
| Jul 2026 | 60.8% | 14.9% | 12.2% | 5.5% | 3% | 3.6% |
| Aug 2026 | 62.4% | 15.3% | 12.5% | 5.6% | 2.5% | 1.7% |
| Sep 2026 | 64.3% | 12.9% | 12.9% | 5.8% | 2.1% | 2.1% |
How has the Davek and Fulton comparison changed over the last 12 months?
3 findings
- Fulton was ahead of Davek in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Davek’s share of searches among umbrella brands worldwide moved from 4.3% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 12 months ending September 2026, Fulton’s share of searches among umbrella brands worldwide moved from 58.9% to 64.3%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for umbrella brands worldwide in September 2026?
2 changes
In September 2026, Fulton gained share of searches among umbrella brands worldwide, from 62.4% to 64.3%.
Estimated monthly branded searches for Davek worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Davek’s and Fulton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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