Brandwave

Blunt vs Fulton:Which is more popular?

In September 2026, Fulton had more branded searches than Blunt among umbrella brands worldwide. Fulton had about 135,000 branded searches, while Blunt had 27,100. Fulton made up 64.3% of all umbrella brand searches we track, and Blunt accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about umbrella brands, Blunt appeared in three of the five answers and Fulton in none.

Among umbrella brands worldwide in September 2026

Who do people search for more?

Fulton, about 5 searches for every 1 for Blunt

Fulton 135K searchesBlunt 27.1K searches

Who does AI mention more?

Blunt, mentioned in 3 of 5 answers, Fulton in 0

Blunt in 3 of 5Fulton in 0 of 5

Who does AI recommend more?

Blunt, the only one of the two named

Blunt first in 3Fulton never named

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Top umbrella brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blunt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fulton did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weatherman1st
  2. Blunt2nd
  3. Davek3rd
  4. Fulton–
  5. Karen Walker–
  6. Senz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Davek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weatherman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blunt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karen Walker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Senz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about umbrella brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blunt or Fulton more popular in search?

This chart shows how often people search Google for Blunt and Fulton by name. Each line represents a brand's share of searches for all six umbrella brands we track, month by month, from English-language searches worldwide.

Blunt and Fulton among umbrella brands worldwide, by month

Share of searches by month for Fulton, Blunt. The figures are in the table below the chart.

View monthly share of searches table
MonthFultonBluntKaren WalkerSenzDavekWeatherman
Oct 202558.9%14.5%14.5%5.3%4.3%2.4%
Nov 202550.8%22.8%15.3%5.6%2.5%3%
Dec 202553.8%19.8%16.2%4.8%3.2%2.2%
Jan 202659%11.9%14.5%5.3%7.9%1.3%
Feb 202662%12.5%15.3%4.6%4.6%1.1%
Mar 202655.4%16.7%16.7%5%5%1.2%
Apr 202657%14%17.2%5.1%5.1%1.5%
May 202656%16.9%16.9%5%3.4%1.8%
Jun 202660.9%18.3%12.2%4.5%2.4%1.6%
Jul 202660.8%14.9%12.2%5.5%3%3.6%
Aug 202662.4%15.3%12.5%5.6%2.5%1.7%
Sep 202664.3%12.9%12.9%5.8%2.1%2.1%

How has the Blunt and Fulton comparison changed over the last 12 months?

3 findings
  • Fulton was ahead of Blunt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blunt’s share of searches among umbrella brands worldwide moved from 14.5% to 12.9%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Fulton’s share of searches among umbrella brands worldwide moved from 58.9% to 64.3%, and its estimated monthly branded searches moved from 110K to 135K.

How did search popularity change for umbrella brands worldwide in September 2026?

2 changes
  1. In September 2026, Fulton gained share of searches among umbrella brands worldwide, from 62.4% to 64.3%.

  2. In September 2026, Blunt lost share of searches among umbrella brands worldwide, from 15.3% to 12.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blunt’s and Fulton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blunt

1 branded search term

  • blunt umbrella

Fulton

1 branded search term

  • fulton

How the Brand Demand Index is measured

Other head-to-heads among umbrella brands

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