Davek vs Fulton:Which is more popular?
In September 2026, Fulton had more branded searches than Davek among umbrella brands worldwide. Fulton had about 135,000 branded searches, while Davek had 4,400. Fulton made up 64.3% of all umbrella brand searches we track, and Davek accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about umbrella brands, Davek appeared in all five answers and Fulton in none.
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Top umbrella brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Davek appeared in all five answers. Fulton did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Weatherman1st
Blunt2nd
Davek3rd
Fulton–
Karen Walker–
Senz–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Davek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Weatherman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Blunt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Karen Walker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Senz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about umbrella brands
5 answers
Asked ChatGPT
“Which umbrella brand should I buy?”
Asked ChatGPT
“What are the best umbrella brands?”
Asked ChatGPT
“What's the best umbrella brand for windy weather?”
Searched Google, AI Overview
“best umbrella”
Searched Google, AI Overview
“windproof umbrella”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Davek or Fulton more popular in search?
This chart shows how often people search Google for Davek and Fulton by name. Each line represents a brand's share of searches for all six umbrella brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fulton, Davek. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fulton | Blunt | Karen Walker | Senz | Davek | Weatherman |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.9% | 14.5% | 14.5% | 5.3% | 4.3% | 2.4% |
| Nov 2025 | 50.8% | 22.8% | 15.3% | 5.6% | 2.5% | 3% |
| Dec 2025 | 53.8% | 19.8% | 16.2% | 4.8% | 3.2% | 2.2% |
| Jan 2026 | 59% | 11.9% | 14.5% | 5.3% | 7.9% | 1.3% |
| Feb 2026 | 62% | 12.5% | 15.3% | 4.6% | 4.6% | 1.1% |
| Mar 2026 | 55.4% | 16.7% | 16.7% | 5% | 5% | 1.2% |
| Apr 2026 | 57% | 14% | 17.2% | 5.1% | 5.1% | 1.5% |
| May 2026 | 56% | 16.9% | 16.9% | 5% | 3.4% | 1.8% |
| Jun 2026 | 60.9% | 18.3% | 12.2% | 4.5% | 2.4% | 1.6% |
| Jul 2026 | 60.8% | 14.9% | 12.2% | 5.5% | 3% | 3.6% |
| Aug 2026 | 62.4% | 15.3% | 12.5% | 5.6% | 2.5% | 1.7% |
| Sep 2026 | 64.3% | 12.9% | 12.9% | 5.8% | 2.1% | 2.1% |
How has the Davek and Fulton comparison changed over the last 12 months?
3 findings
- Fulton was ahead of Davek in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Davek’s share of searches among umbrella brands worldwide moved from 4.3% to 2.1%, and its estimated monthly branded searches moved from 8.1K to 4.4K.
- Across the 12 months ending September 2026, Fulton’s share of searches among umbrella brands worldwide moved from 58.9% to 64.3%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for umbrella brands worldwide in September 2026?
2 changes
In September 2026, Fulton gained share of searches among umbrella brands worldwide, from 62.4% to 64.3%.
Estimated monthly branded searches for Davek worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Davek’s and Fulton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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