Brandwave

Blunt vs Senz:Which is more popular?

In September 2026, Blunt had more branded searches than Senz among umbrella brands worldwide. Blunt had about 27,100 branded searches, while Senz had 12,100. Blunt made up 12.9% of all umbrella brand searches we track, and Senz accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about umbrella brands, Blunt appeared in three of the five answers and Senz in none.

Among umbrella brands worldwide in September 2026

Who do people search for more?

Blunt, about 2 searches for every 1 for Senz

Blunt 27.1K searchesSenz 12.1K searches

Who does AI mention more?

Blunt, mentioned in 3 of 5 answers, Senz in 0

Blunt in 3 of 5Senz in 0 of 5

Who does AI recommend more?

Blunt, the only one of the two named

Blunt first in 3Senz never named

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Top umbrella brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blunt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Senz did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weatherman1st
  2. Blunt2nd
  3. Davek3rd
  4. Fulton–
  5. Karen Walker–
  6. Senz–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Davek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weatherman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blunt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karen Walker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Senz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about umbrella brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blunt or Senz more popular in search?

This chart shows how often people search Google for Blunt and Senz by name. Each line represents a brand's share of searches for all six umbrella brands we track, month by month, from English-language searches worldwide.

Blunt and Senz among umbrella brands worldwide, by month

Share of searches by month for Blunt, Senz. The figures are in the table below the chart.

View monthly share of searches table
MonthFultonBluntKaren WalkerSenzDavekWeatherman
Oct 202558.9%14.5%14.5%5.3%4.3%2.4%
Nov 202550.8%22.8%15.3%5.6%2.5%3%
Dec 202553.8%19.8%16.2%4.8%3.2%2.2%
Jan 202659%11.9%14.5%5.3%7.9%1.3%
Feb 202662%12.5%15.3%4.6%4.6%1.1%
Mar 202655.4%16.7%16.7%5%5%1.2%
Apr 202657%14%17.2%5.1%5.1%1.5%
May 202656%16.9%16.9%5%3.4%1.8%
Jun 202660.9%18.3%12.2%4.5%2.4%1.6%
Jul 202660.8%14.9%12.2%5.5%3%3.6%
Aug 202662.4%15.3%12.5%5.6%2.5%1.7%
Sep 202664.3%12.9%12.9%5.8%2.1%2.1%

How has the Blunt and Senz comparison changed over the last 12 months?

3 findings
  • Blunt was ahead of Senz in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Blunt’s share of searches among umbrella brands worldwide moved from 14.5% to 12.9%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, Senz’s share of searches among umbrella brands worldwide moved from 5.3% to 5.8%, and its estimated monthly branded searches moved from 9.9K to 12.1K.

How did search popularity change for umbrella brands worldwide in September 2026?

2 changes
  1. In September 2026, Blunt lost share of searches among umbrella brands worldwide, from 15.3% to 12.9%.

  2. Senz’s share of searches among umbrella brands worldwide has gained ground for 3 months in a row, from 4.5% to 5.8% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blunt’s and Senz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blunt

1 branded search term

  • blunt umbrella

Senz

1 branded search term

  • senz

How the Brand Demand Index is measured

Other head-to-heads among umbrella brands

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