Brandwave

Barkeepers Friend vs Mr Clean:Which is more popular?

In September 2026, Mr Clean had more branded searches than Barkeepers Friend among household cleaning brands worldwide. Mr Clean had about 301,000 branded searches, while Barkeepers Friend had 246,000. Mr Clean made up 19.3% of all household cleaning brand searches we track, and Barkeepers Friend accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about household cleaning brands, Barkeepers Friend and Mr Clean each appeared in three of the five answers. Mr Clean was mentioned before Barkeepers Friend in three out of five answers.

Among household cleaning brands worldwide in September 2026

Who do people search for more?

Mr Clean, about 22% more searches than Barkeepers Friend

Mr Clean 301K searchesBarkeepers Friend 246K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Barkeepers Friend in 3 of 5Mr Clean in 3 of 5

Who does AI recommend more?

Mr Clean, named ahead of Barkeepers Friend in 3 of 5 answers

Mr Clean first in 3Barkeepers Friend first in 2

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Top household cleaning brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Barkeepers Friend was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Mr Clean was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mr Clean was listed before Barkeepers Friend in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clorox1st
  2. Lysol2nd
  3. Simple Green3rd
  4. Mr Clean4th
  5. Mrs. Meyer’s Clean Day5th
  6. Barkeepers Friend6th
  7. Method7th
  8. Ecover8th
  9. Dettol–
  10. Harpic–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clorox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lysol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mr Clean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barkeepers Friend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simple Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mrs. Meyer’s Clean Day2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Method2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harpic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about household cleaning brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Barkeepers Friend or Mr Clean more popular in search?

This chart shows how often people search Google for Barkeepers Friend and Mr Clean by name. Each line represents a brand's share of searches for all 15 household cleaning brands we track, month by month, from English-language searches worldwide.

Barkeepers Friend and Mr Clean among household cleaning brands worldwide, by month

Share of searches by month for Mr Clean, Barkeepers Friend. The figures are in the table below the chart.

View monthly share of searches table
MonthMr CleanBarkeepers FriendDettolCloroxHarpicLysolDomexSimple GreenMrs. Meyer’s Clean DayEcoverAjaxMethodFlashWhite KingPine O Cleen
Oct 202528.5%10.4%15.6%10.4%10.4%8.5%4.7%3.1%3.1%2.1%1.1%1.1%0.52%0.28%0.04%
Nov 202521.9%12%17.9%12%9.8%8%5.4%3.6%3.6%2.4%1.3%1.1%0.53%0.32%0.03%
Dec 202522%12.1%18%9.9%9.9%9.9%6.6%3.6%3%2%1.1%1%0.53%0.32%0.04%
Jan 202620.8%13.9%17%11.4%9.3%9.3%5.1%3.4%3.4%2.8%1.2%1.2%0.83%0.3%0.05%
Feb 202622.8%12.5%15.2%10.2%10.2%10.2%5.6%3.8%3.1%2.5%1.4%1.2%0.82%0.33%0.04%
Mar 202623.8%13%15.9%10.7%10.7%8.7%4.8%3.9%3.2%2.1%1.2%1.1%0.7%0.28%0.05%
Apr 202620.7%13.8%16.9%11.3%11.3%7.6%5.1%4.2%3.4%2.3%1.2%1.1%0.67%0.3%0.05%
May 202620.4%13.6%16.6%11.2%11.2%9.1%5%4.1%3.3%2.2%1.2%1.1%0.66%0.3%0.06%
Jun 202617.7%14.4%17.7%11.9%11.9%7.9%5.3%4.3%2.9%1.9%1.9%1%0.65%0.32%0.07%
Jul 202616.8%16.8%16.8%11.2%11.2%9.2%5%4.1%3.4%1.8%1.5%1.2%0.67%0.3%0.06%
Aug 202616.2%16.2%16.2%10.9%10.9%10.9%4.9%4%4%1.8%1.8%1.2%0.65%0.29%0.06%
Sep 202619.3%15.8%15.8%12.9%10.6%8.7%4.7%3.9%3.2%1.7%1.4%1.1%0.63%0.28%0.06%

How has the Barkeepers Friend and Mr Clean comparison changed over the last 12 months?

3 findings

How did search popularity change for household cleaning brands worldwide in September 2026?

2 changes

  1. In September 2026, Mr Clean overtook Barkeepers Friend and Dettol to become the leader among household cleaning brands worldwide, with 19.3% of the searches.

  2. Estimated monthly branded searches for Barkeepers Friend worldwide rose 49.1% over 12 measured months, from 165K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Barkeepers Friend’s and Mr Clean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Barkeepers Friend

1 branded search term

  • bar keepers friend

Mr Clean

1 branded search term

  • mr clean

How the Brand Demand Index is measured

Other head-to-heads among household cleaning brands

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