Skechers vs Timberland:Which is more popular?
In September 2026, Skechers had more branded searches than Timberland among waterproof boots brands worldwide. Skechers had about 6.1 million branded searches, while Timberland had 2.2 million. Skechers made up 54.7% of all waterproof boots brand searches we track, and Timberland accounted for 20%. When we asked ChatGPT and Google AI Overviews about waterproof boots brands, Timberland appeared in four of the five answers and Skechers in none.
Who do people search for more?
Skechers, about 3 searches for every 1 for Timberland
Who does AI mention more?
Timberland, mentioned in 4 of 5 answers, Skechers in 0
Who does AI recommend more?
Timberland, the only one of the two named
Follow Skechers vs Timberland and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top waterproof boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Timberland was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Skechers did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Timberland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KEEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hunter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Salomon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about waterproof boots brands
5 answers
Asked ChatGPT
“Which waterproof boots brand should I buy?”
Asked ChatGPT
“What are the best waterproof boots brands?”
Asked ChatGPT
“What's the best waterproof boots brand for wet weather?”
Searched Google, AI Overview
“waterproof work boots”
Searched Google, AI Overview
“women's waterproof boots”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Skechers or Timberland more popular in search?
This chart shows how often people search Google for Skechers and Timberland by name. Each line represents a brand's share of searches for all ten waterproof boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Skechers, Timberland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skechers | Timberland | Clarks | Ariat | Bogs | Columbia | Hunter | Merrell | KEEN | Salomon |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 26.8% | 12% | 5.4% | 2.9% | 2.9% | 0.48% | 0.22% | 0.12% | 0.06% |
| Nov 2025 | 45.3% | 30.3% | 11.1% | 6.1% | 2.2% | 4.5% | 0.3% | 0.13% | 0.09% | <0.01% |
| Dec 2025 | 44.1% | 29.5% | 10.8% | 7.2% | 2.7% | 5% | 0.36% | 0.16% | 0.11% | 0.03% |
| Jan 2026 | 48.6% | 26.6% | 11.9% | 5.3% | 2.9% | 3.7% | 0.48% | 0.26% | 0.12% | 0.01% |
| Feb 2026 | 51.4% | 23% | 12.6% | 5.7% | 3.1% | 3.1% | 0.62% | 0.34% | 0.15% | <0.01% |
| Mar 2026 | 56.8% | 17% | 13.9% | 6.3% | 2.8% | 2% | 0.69% | 0.31% | 0.14% | <0.01% |
| Apr 2026 | 56.9% | 17% | 13.9% | 6.3% | 2.8% | 1.9% | 0.69% | 0.38% | 0.14% | <0.01% |
| May 2026 | 61.8% | 15.1% | 12.4% | 5.6% | 2.5% | 1.5% | 0.5% | 0.41% | 0.12% | <0.01% |
| Jun 2026 | 59.3% | 14.5% | 14.5% | 6.5% | 2.4% | 1.7% | 0.59% | 0.39% | 0.14% | <0.01% |
| Jul 2026 | 53.1% | 19.4% | 15.9% | 5.8% | 2.6% | 1.8% | 0.64% | 0.53% | 0.16% | <0.01% |
| Aug 2026 | 53.2% | 19.5% | 15.9% | 5.9% | 2.6% | 1.8% | 0.53% | 0.43% | 0.13% | <0.01% |
| Sep 2026 | 54.7% | 20% | 13.4% | 6% | 2.7% | 2.2% | 0.54% | 0.36% | 0.13% | <0.01% |
How has the Skechers and Timberland comparison changed over the last 12 months?
3 findings
- Skechers was ahead of Timberland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Skechers’ share of searches among waterproof boots brands worldwide moved from 49% to 54.7%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 12 months ending September 2026, Timberland’s share of searches among waterproof boots brands worldwide moved from 26.8% to 20%, and its estimated monthly branded searches moved from 3.4M to 2.2M.
How did search popularity change for waterproof boots brands worldwide in September 2026?
2 changes
In September 2026, Skechers gained share of searches among waterproof boots brands worldwide, from 53.2% to 54.7%.
In September 2026, Timberland gained share of searches among waterproof boots brands worldwide, from 19.5% to 20%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Skechers’ and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Skechers
1 branded search term
- skechers
Timberland
1 branded search term
- timberland
Other head-to-heads among waterproof boots brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.