Fitbit vs Withings:Which is more popular?
In September 2026, Fitbit had more branded searches than Withings among smart scale brands worldwide. Fitbit had about 1.2 million branded searches, while Withings had 135,000. Fitbit made up 19.4% of all smart scale brand searches we track, and Withings accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about smart scale brands, Withings appeared in all five answers and Fitbit in one. Withings was mentioned before Fitbit in every answer.
Who do people search for more?
Fitbit, about 9 searches for every 1 for Withings
Who does AI mention more?
Withings, mentioned in every answer we collected
Who does AI recommend more?
Withings, named ahead of Fitbit in every answer
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Top smart scale brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Withings appeared in all five answers. Fitbit was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Withings was listed before Fitbit in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Withings5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Renpho5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fitbit1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eufy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huawei0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart scale brands
5 answers
Asked ChatGPT
“Which smart scale brand should I buy?”
Asked ChatGPT
“What are the best smart scale brands?”
Asked ChatGPT
“What's the best smart scale brand for weight tracking?”
Searched Google, AI Overview
“best smart scale”
Searched Google, AI Overview
“body fat scale”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Fitbit or Withings more popular in search?
This chart shows how often people search Google for Fitbit and Withings by name. Each line represents a brand's share of searches for all seven smart scale brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fitbit, Withings. The figures are in the table below the chart.
View monthly share of searches table
| Month | Huawei | Fitbit | Amazfit | Withings | Samsung | Renpho | Eufy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 69% | 16.9% | 9.3% | 2.3% | 1.9% | 0.68% | 0.07% |
| Nov 2025 | 64.2% | 19.1% | 10.6% | 3.2% | 2.1% | 0.78% | 0.08% |
| Dec 2025 | 62.4% | 18.6% | 12.5% | 3.1% | 2.1% | 1.1% | 0.12% |
| Jan 2026 | 62% | 18.5% | 12.5% | 3.7% | 2% | 1.1% | 0.15% |
| Feb 2026 | 61.5% | 18.5% | 12.3% | 3.7% | 3% | 0.91% | 0.12% |
| Mar 2026 | 64.5% | 15.8% | 13% | 3.2% | 2.6% | 0.78% | 0.13% |
| Apr 2026 | 63% | 18.8% | 12.7% | 2.5% | 2.1% | 0.76% | 0.1% |
| May 2026 | 54.4% | 29.7% | 10.9% | 2.2% | 1.8% | 0.8% | 0.09% |
| Jun 2026 | 52.4% | 28.7% | 12.9% | 3.2% | 2.1% | 0.77% | 0.1% |
| Jul 2026 | 55.4% | 24.7% | 13.6% | 2.7% | 2.7% | 0.82% | 0.09% |
| Aug 2026 | 59.9% | 21.8% | 12% | 2.9% | 2.4% | 0.88% | 0.08% |
| Sep 2026 | 65.1% | 19.4% | 10.7% | 2.1% | 1.8% | 0.79% | 0.07% |
How has the Fitbit and Withings comparison changed over the last 12 months?
3 findings
- Fitbit was ahead of Withings in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitbit’s share of searches among smart scale brands worldwide moved from 16.9% to 19.4%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, Withings’ share of searches among smart scale brands worldwide moved from 2.3% to 2.1%, and its estimated monthly branded searches held steady at 135K.
How did search popularity change for smart scale brands worldwide in September 2026?
2 changes
In September 2026, Fitbit lost share of searches among smart scale brands worldwide, from 21.8% to 19.4%.
In September 2026, Withings lost share of searches among smart scale brands worldwide, from 2.9% to 2.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fitbit’s and Withings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smart scale brands
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