Amazfit vs Fitbit:Which is searched more?
In September 2026, Fitbit had more branded searches than Amazfit among smart scale brands worldwide. Fitbit was estimated to have 1.2M branded searches compared to Amazfit’s 673K, and held a 19.8% Share of Search versus Amazfit’s 10.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazfit or Fitbit?
Compare the smart scale brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fitbit, Amazfit. The figures are in the table below the chart.
View monthly share of search table
| Month | Huawei | Fitbit | Amazfit | Samsung | Renpho | Eufy |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.6% | 17.3% | 9.5% | 1.9% | 0.7% | 0.08% |
| Nov 2025 | 66.3% | 19.8% | 10.9% | 2.2% | 0.8% | 0.09% |
| Dec 2025 | 64.4% | 19.2% | 12.9% | 2.1% | 1.2% | 0.13% |
| Jan 2026 | 64.4% | 19.2% | 12.9% | 2.1% | 1.2% | 0.16% |
| Feb 2026 | 63.8% | 19.2% | 12.8% | 3.1% | 0.94% | 0.13% |
| Mar 2026 | 66.6% | 16.4% | 13.4% | 2.7% | 0.81% | 0.13% |
| Apr 2026 | 64.7% | 19.3% | 13% | 2.1% | 0.78% | 0.1% |
| May 2026 | 55.7% | 30.4% | 11.2% | 1.8% | 0.82% | 0.09% |
| Jun 2026 | 54.1% | 29.6% | 13.3% | 2.2% | 0.8% | 0.11% |
| Jul 2026 | 56.9% | 25.3% | 14% | 2.8% | 0.84% | 0.09% |
| Aug 2026 | 61.7% | 22.5% | 12.4% | 2.5% | 0.91% | 0.08% |
| Sep 2026 | 66.5% | 19.8% | 10.9% | 1.8% | 0.81% | 0.07% |
How has the Amazfit and Fitbit comparison changed over the last 12 months?
3 findings
- Fitbit was ahead of Amazfit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazfit’s estimated Share of Search among smart scale brands worldwide moved from 9.5% to 10.9%, and its estimated monthly branded searches moved from 550K to 673K.
- Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among smart scale brands worldwide moved from 17.3% to 19.8%, and its estimated monthly branded searches moved from 1M to 1.2M.
How did search popularity change for smart scale brands worldwide in September 2026?
2 changes
In September 2026, Fitbit lost estimated Share of Search among smart scale brands worldwide, from 22.5% to 19.8%.
In September 2026, Amazfit lost estimated Share of Search among smart scale brands worldwide, from 12.4% to 10.9%.
Other head-to-heads among smart scale brands
How each brand is measured
Brandwave collects information about searches that people make online using Amazfit’s and Fitbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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