Brandwave

Amazfit vs Huawei:Which is searched more?

In September 2026, Huawei had more branded searches than Amazfit among smart scale brands worldwide. Huawei was estimated to have 4.1M branded searches compared to Amazfit’s 788K, and held a 54% Share of Search versus Amazfit’s 10.4%. These are worldwide searches for English-language branded terms.

Share of Search among smart scale brands worldwide in September 2026Which is more popular in search, Amazfit or Huawei?
Amazfit10.4%788K searches
vs
Huawei54%4.1M searches

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Which is more popular in search, Amazfit or Huawei?

Compare the smart scale brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Amazfit and Huawei among smart scale brands worldwide, by month

Share of Search by month for Huawei, Amazfit. The figures are in the table below the chart.

View monthly share of search table
MonthHuaweiFitbitEufyAmazfitSamsungRenpho
Oct 202555.3%15.1%13.4%9.5%6.1%0.59%
Nov 202551.1%16.9%15.5%10.4%5.4%0.66%
Dec 202548.8%16.5%16.2%11.9%5.8%0.96%
Jan 202649.8%16.6%14.7%12.1%5.9%0.95%
Feb 202649.3%16.6%14.6%11.9%6.8%0.78%
Mar 202652%14.6%14.7%12.2%5.8%0.67%
Apr 202651.6%17.1%13.1%12.1%5.4%0.67%
May 202645%26.3%12.7%10.6%4.7%0.7%
Jun 202641.9%24.8%15%12.2%5.4%0.66%
Jul 202644.4%21.5%14.3%13%6.1%0.7%
Aug 202648.1%19.1%14.7%11.4%6%0.75%
Sep 202654%17.5%12.8%10.4%4.6%0.69%

How has the Amazfit and Huawei comparison changed over the last 12 months?

  • Huawei was ahead of Amazfit in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amazfit’s estimated Share of Search among smart scale brands worldwide moved from 9.5% to 10.4%, and its estimated monthly branded searches moved from 704K to 788K.
  • Across the 12 months ending September 2026, Huawei’s estimated Share of Search among smart scale brands worldwide moved from 55.3% to 54%, and its estimated monthly branded searches held steady at 4.1M.

How did search popularity change for smart scale brands worldwide in September 2026?

  1. In September 2026, Huawei gained estimated Share of Search among smart scale brands worldwide, from 48.1% to 54%.

  2. In September 2026, Amazfit lost estimated Share of Search among smart scale brands worldwide, from 11.4% to 10.4%.

Other head-to-heads among smart scale brands

How each brand is measured

Brandwave collects information about searches that people make online using Amazfit’s and Huawei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazfit

7 branded search terms

  • amazfit
  • amazfit balance
  • amazfit fitness watch
  • amazfit gtr
  • amazfit smartwatch
  • fitness watch amazfit
  • smartwatch amazfit

Huawei

1 branded search term

  • huawei

How the Brand Demand Index is measured

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