Eufy vs Fitbit:Which is searched more?
In September 2026, Fitbit had more branded searches than Eufy among smart scale brands worldwide. Fitbit was estimated to have 1.3M branded searches compared to Eufy’s 968K, and held a 17.5% Share of Search versus Eufy’s 12.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Eufy or Fitbit?
Compare the smart scale brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fitbit, Eufy. The figures are in the table below the chart.
View monthly share of search table
| Month | Huawei | Fitbit | Eufy | Amazfit | Samsung | Renpho |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 15.1% | 13.4% | 9.5% | 6.1% | 0.59% |
| Nov 2025 | 51.1% | 16.9% | 15.5% | 10.4% | 5.4% | 0.66% |
| Dec 2025 | 48.8% | 16.5% | 16.2% | 11.9% | 5.8% | 0.96% |
| Jan 2026 | 49.8% | 16.6% | 14.7% | 12.1% | 5.9% | 0.95% |
| Feb 2026 | 49.3% | 16.6% | 14.6% | 11.9% | 6.8% | 0.78% |
| Mar 2026 | 52% | 14.6% | 14.7% | 12.2% | 5.8% | 0.67% |
| Apr 2026 | 51.6% | 17.1% | 13.1% | 12.1% | 5.4% | 0.67% |
| May 2026 | 45% | 26.3% | 12.7% | 10.6% | 4.7% | 0.7% |
| Jun 2026 | 41.9% | 24.8% | 15% | 12.2% | 5.4% | 0.66% |
| Jul 2026 | 44.4% | 21.5% | 14.3% | 13% | 6.1% | 0.7% |
| Aug 2026 | 48.1% | 19.1% | 14.7% | 11.4% | 6% | 0.75% |
| Sep 2026 | 54% | 17.5% | 12.8% | 10.4% | 4.6% | 0.69% |
How has the Eufy and Fitbit comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Eufy took it in March 2026, Fitbit took it in April 2026.
- Across the 12 months ending September 2026, Eufy’s estimated Share of Search among smart scale brands worldwide moved from 13.4% to 12.8%, and its estimated monthly branded searches moved from 992K to 968K.
- Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among smart scale brands worldwide moved from 15.1% to 17.5%, and its estimated monthly branded searches moved from 1.1M to 1.3M.
How did search popularity change for smart scale brands worldwide in September 2026?
2 changes
In September 2026, Eufy lost estimated Share of Search among smart scale brands worldwide, from 14.7% to 12.8%.
In September 2026, Fitbit lost estimated Share of Search among smart scale brands worldwide, from 19.1% to 17.5%.
Other head-to-heads among smart scale brands
How each brand is measured
Brandwave collects information about searches that people make online using Eufy’s and Fitbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eufy
26 branded search terms
- camera eufy
- eufy
- eufy baby monitor
- eufy breast pump
- eufy cam
- eufy eufycam
- eufy handheld vacuum
- eufy home security
- eufy homebase
- eufy omni
- eufy robot vacuum
- eufy robovac
- eufy security
- eufy security camera
- eufy smart lock
- eufy smart plug
- eufy smart scale
- eufy solo cam
- eufy solocam
- eufy vacuum
- eufy vacuum cleaner
- eufy video doorbell
- eufycam
- home security eufy
- security camera eufy
- vacuum cleaner eufy
Fitbit
7 branded search terms
- fitbit
- fitbit charge
- fitbit fitness watch
- fitbit sense
- fitbit smartwatch
- fitbit versa
- smartwatch fitbit
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