Brandwave

Huawei vs Withings:Which is searched more?

In September 2026, Huawei had more branded searches than Withings among smart scale brands worldwide. Huawei had about 4.1 million branded searches, while Withings had 135,000. Huawei made up 65.1% of all smart scale brand searches we track, and Withings accounted for 2.1%. These are worldwide searches for English-language branded terms.

Share of searches among smart scale brands worldwide in September 2026Is Huawei or Withings more popular in search?
Huawei65.1%4.1M searches
vs
Withings2.1%135K searches

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Is Huawei or Withings more popular in search?

Compare the smart scale brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Huawei and Withings among smart scale brands worldwide, by month

Share of searches by month for Huawei, Withings. The figures are in the table below the chart.

View monthly share of searches table
MonthHuaweiFitbitAmazfitWithingsSamsungRenphoEufy
Oct 202569%16.9%9.3%2.3%1.9%0.68%0.07%
Nov 202564.2%19.1%10.6%3.2%2.1%0.78%0.08%
Dec 202562.4%18.6%12.5%3.1%2.1%1.1%0.12%
Jan 202662%18.5%12.5%3.7%2%1.1%0.15%
Feb 202661.5%18.5%12.3%3.7%3%0.91%0.12%
Mar 202664.5%15.8%13%3.2%2.6%0.78%0.13%
Apr 202663%18.8%12.7%2.5%2.1%0.76%0.1%
May 202654.4%29.7%10.9%2.2%1.8%0.8%0.09%
Jun 202652.4%28.7%12.9%3.2%2.1%0.77%0.1%
Jul 202655.4%24.7%13.6%2.7%2.7%0.82%0.09%
Aug 202659.9%21.8%12%2.9%2.4%0.88%0.08%
Sep 202665.1%19.4%10.7%2.1%1.8%0.79%0.07%

How has the Huawei and Withings comparison changed over the last 12 months?

3 findings
  • Huawei was ahead of Withings in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Huawei’s share of searches among smart scale brands worldwide moved from 69% to 65.1%, and its estimated monthly branded searches held steady at 4.1M.
  • Across the 12 months ending September 2026, Withings’ share of searches among smart scale brands worldwide moved from 2.3% to 2.1%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for smart scale brands worldwide in September 2026?

2 changes
  1. In September 2026, Huawei gained share of searches among smart scale brands worldwide, from 59.9% to 65.1%.

  2. In September 2026, Withings lost share of searches among smart scale brands worldwide, from 2.9% to 2.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Huawei’s and Withings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Huawei

1 branded search term

  • huawei

Withings

1 branded search term

  • withings

How the Brand Demand Index is measured

Other head-to-heads among smart scale brands

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