Brandwave

Dermalogica vs Vanicream:Which is more popular?

In September 2026, Dermalogica had more branded searches than Vanicream among sensitive skin brands worldwide. Dermalogica had about 246,000 branded searches, while Vanicream had 201,000. Dermalogica made up 4.9% of all sensitive skin brand searches we track, and Vanicream accounted for 4%. When we asked ChatGPT and Google AI Overviews about sensitive skin brands, Vanicream appeared in four of the five answers and Dermalogica in one. Vanicream was mentioned before Dermalogica in every answer.

Among sensitive skin brands worldwide in September 2026

Who do people search for more?

Dermalogica, about 22% more searches than Vanicream

Dermalogica 246K searchesVanicream 201K searches

Who does AI mention more?

Vanicream, mentioned in 4 of 5 answers, Dermalogica in 1

Vanicream in 4 of 5Dermalogica in 1 of 5

Who does AI recommend more?

Vanicream, named ahead of Dermalogica in every answer

Vanicream first in 3Dermalogica never first

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Top sensitive skin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vanicream was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dermalogica was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Vanicream was listed before Dermalogica in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vanicream1st
  2. CeraVe2nd
  3. La Roche-Posay3rd
  4. Aveeno4th
  5. Cetaphil–
  6. Dermalogica–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vanicream4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aveeno2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dermalogica1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sensitive skin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Dermalogica or Vanicream more popular in search?

This chart shows how often people search Google for Dermalogica and Vanicream by name. Each line represents a brand's share of searches for all six sensitive skin brands we track, month by month, from English-language searches worldwide.

Dermalogica and Vanicream among sensitive skin brands worldwide, by month

Share of searches by month for Dermalogica, Vanicream. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCetaphilDermalogicaAveenoVanicream
Oct 202534.4%34.4%18.8%4.6%4.5%3.1%
Nov 202536.7%30%20%6%4.1%3.3%
Dec 202538.8%31.7%17.3%4.3%4.5%3.5%
Jan 202637.1%30.3%20.2%5%4.1%3.3%
Feb 202639.1%31.9%17.4%4.3%3.7%3.5%
Mar 202641.9%28%18.6%4.6%3.8%3.1%
Apr 202642.2%28.2%18.8%3.8%3.9%3.1%
May 202644.2%29.5%16.1%4%3.5%2.7%
Jun 202639.1%31.9%17.4%4.3%3.7%3.5%
Jul 202639.3%32.1%17.6%3.5%4%3.5%
Aug 202639%31.9%17.4%4.3%3.9%3.5%
Sep 202636.6%30%20%4.9%4.5%4%

How has the Dermalogica and Vanicream comparison changed over the last 12 months?

3 findings

How did search popularity change for sensitive skin brands worldwide in September 2026?

2 changes
  1. In September 2026, Dermalogica gained share of searches among sensitive skin brands worldwide, from 4.3% to 4.9%.

  2. In September 2026, Vanicream gained share of searches among sensitive skin brands worldwide, from 3.5% to 4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dermalogica’s and Vanicream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dermalogica

1 branded search term

  • dermalogica

Vanicream

1 branded search term

  • vanicream

How the Brand Demand Index is measured

Other head-to-heads among sensitive skin brands

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