Brandwave

CeraVe vs La Roche-Posay:Which is searched more?

In September 2026, La Roche-Posay had more branded searches than CeraVe among sensitive skin brands worldwide. La Roche-Posay was estimated to have 1.8M branded searches compared to CeraVe’s 1.5M, and held a 38.1% Share of Search versus CeraVe’s 31.2%. These are worldwide searches for English-language branded terms.

Share of Search among sensitive skin brands worldwide in September 2026Which is more popular in search, CeraVe or La Roche-Posay?
CeraVe31.2%1.5M searches
vs
La Roche-Posay38.1%1.8M searches

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Which is more popular in search, CeraVe or La Roche-Posay?

Compare the sensitive skin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CeraVe and La Roche-Posay among sensitive skin brands worldwide, by month

Share of Search by month for La Roche-Posay, CeraVe. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayCeraVeCetaphilDermalogicaAveeno
Oct 202535.6%35.6%19.4%4.8%4.7%
Nov 202537.9%31%20.6%6.2%4.2%
Dec 202540.2%32.8%17.9%4.4%4.7%
Jan 202638.3%31.3%20.9%5.2%4.3%
Feb 202640.5%33.1%18.1%4.4%3.9%
Mar 202643.2%28.9%19.2%4.7%4%
Apr 202643.6%29.1%19.4%3.9%4%
May 202645.4%30.3%16.6%4.1%3.6%
Jun 202640.5%33.1%18.1%4.4%3.9%
Jul 202640.8%33.3%18.2%3.7%4.1%
Aug 202640.4%33%18%4.4%4.1%
Sep 202638.1%31.2%20.8%5.1%4.7%

How has the CeraVe and La Roche-Posay comparison changed over the last 12 months?

  • La Roche-Posay was ahead of CeraVe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among sensitive skin brands worldwide moved from 35.6% to 31.2%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
  • Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among sensitive skin brands worldwide moved from 35.6% to 38.1%, and its estimated monthly branded searches held steady at 1.8M.

How did search popularity change for sensitive skin brands worldwide in September 2026?

  1. In September 2026, La Roche-Posay lost estimated Share of Search among sensitive skin brands worldwide, from 40.4% to 38.1%.

  2. In September 2026, CeraVe lost estimated Share of Search among sensitive skin brands worldwide, from 33% to 31.2%.

Other head-to-heads among sensitive skin brands

How each brand is measured

Brandwave collects information about searches that people make online using CeraVe’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CeraVe

1 branded search term

  • cerave

La Roche-Posay

1 branded search term

  • la roche posay

How the Brand Demand Index is measured

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