Cetaphil vs La Roche-Posay:Which is searched more?
In September 2026, La Roche-Posay had more branded searches than Cetaphil among sensitive skin brands worldwide. La Roche-Posay was estimated to have 1.8M branded searches compared to Cetaphil’s 1M, and held a 38.1% Share of Search versus Cetaphil’s 20.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cetaphil or La Roche-Posay?
Compare the sensitive skin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for La Roche-Posay, Cetaphil. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | CeraVe | Cetaphil | Dermalogica | Aveeno |
|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 35.6% | 19.4% | 4.8% | 4.7% |
| Nov 2025 | 37.9% | 31% | 20.6% | 6.2% | 4.2% |
| Dec 2025 | 40.2% | 32.8% | 17.9% | 4.4% | 4.7% |
| Jan 2026 | 38.3% | 31.3% | 20.9% | 5.2% | 4.3% |
| Feb 2026 | 40.5% | 33.1% | 18.1% | 4.4% | 3.9% |
| Mar 2026 | 43.2% | 28.9% | 19.2% | 4.7% | 4% |
| Apr 2026 | 43.6% | 29.1% | 19.4% | 3.9% | 4% |
| May 2026 | 45.4% | 30.3% | 16.6% | 4.1% | 3.6% |
| Jun 2026 | 40.5% | 33.1% | 18.1% | 4.4% | 3.9% |
| Jul 2026 | 40.8% | 33.3% | 18.2% | 3.7% | 4.1% |
| Aug 2026 | 40.4% | 33% | 18% | 4.4% | 4.1% |
| Sep 2026 | 38.1% | 31.2% | 20.8% | 5.1% | 4.7% |
How has the Cetaphil and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Cetaphil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among sensitive skin brands worldwide moved from 19.4% to 20.8%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among sensitive skin brands worldwide moved from 35.6% to 38.1%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for sensitive skin brands worldwide in September 2026?
2 changes
In September 2026, Cetaphil gained estimated Share of Search among sensitive skin brands worldwide, from 18% to 20.8%.
In September 2026, La Roche-Posay lost estimated Share of Search among sensitive skin brands worldwide, from 40.4% to 38.1%.
Other head-to-heads among sensitive skin brands
How each brand is measured
Brandwave collects information about searches that people make online using Cetaphil’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
1 branded search term
- cetaphil
La Roche-Posay
1 branded search term
- la roche posay
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