Aveeno vs La Roche-Posay:Which is searched more?
In September 2026, La Roche-Posay had more branded searches than Aveeno among sensitive skin brands worldwide. La Roche-Posay was estimated to have 1.8M branded searches compared to Aveeno’s 226K, and held a 38.1% Share of Search versus Aveeno’s 4.7%. These are worldwide searches for English-language branded terms.
Follow Aveeno vs La Roche-Posay and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Aveeno or La Roche-Posay?
Compare the sensitive skin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for La Roche-Posay, Aveeno. The figures are in the table below the chart.
View monthly share of search table
| Month | La Roche-Posay | CeraVe | Cetaphil | Dermalogica | Aveeno |
|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 35.6% | 19.4% | 4.8% | 4.7% |
| Nov 2025 | 37.9% | 31% | 20.6% | 6.2% | 4.2% |
| Dec 2025 | 40.2% | 32.8% | 17.9% | 4.4% | 4.7% |
| Jan 2026 | 38.3% | 31.3% | 20.9% | 5.2% | 4.3% |
| Feb 2026 | 40.5% | 33.1% | 18.1% | 4.4% | 3.9% |
| Mar 2026 | 43.2% | 28.9% | 19.2% | 4.7% | 4% |
| Apr 2026 | 43.6% | 29.1% | 19.4% | 3.9% | 4% |
| May 2026 | 45.4% | 30.3% | 16.6% | 4.1% | 3.6% |
| Jun 2026 | 40.5% | 33.1% | 18.1% | 4.4% | 3.9% |
| Jul 2026 | 40.8% | 33.3% | 18.2% | 3.7% | 4.1% |
| Aug 2026 | 40.4% | 33% | 18% | 4.4% | 4.1% |
| Sep 2026 | 38.1% | 31.2% | 20.8% | 5.1% | 4.7% |
How has the Aveeno and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Aveeno in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aveeno’s estimated Share of Search among sensitive skin brands worldwide held steady at 4.7%, and its estimated monthly branded searches moved from 242K to 226K.
- Across the 12 months ending September 2026, La Roche-Posay’s estimated Share of Search among sensitive skin brands worldwide moved from 35.6% to 38.1%, and its estimated monthly branded searches held steady at 1.8M.
How did search popularity change for sensitive skin brands worldwide in September 2026?
2 changes
In September 2026, Aveeno gained estimated Share of Search among sensitive skin brands worldwide, from 4.1% to 4.7%.
In September 2026, La Roche-Posay lost estimated Share of Search among sensitive skin brands worldwide, from 40.4% to 38.1%.
Other head-to-heads among sensitive skin brands
How each brand is measured
Brandwave collects information about searches that people make online using Aveeno’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aveeno
2 branded search terms
- aveeno
- aveeno body wash
La Roche-Posay
1 branded search term
- la roche posay
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.