Brandwave

Mrs. Meyer’s Clean Day vs Neom:Which is more popular?

In September 2026, Mrs. Meyer’s Clean Day had more branded searches than Neom among room spray brands worldwide. Mrs. Meyer’s Clean Day had about 49,500 branded searches, while Neom had 14,800. Mrs. Meyer’s Clean Day made up 17.8% of all room spray brand searches we track, and Neom accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about room spray brands, Mrs. Meyer’s Clean Day appeared in three of the four answers and Neom in none.

Among room spray brands worldwide in September 2026

Who do people search for more?

Mrs. Meyer’s Clean Day, about 3 searches for every 1 for Neom

Mrs. Meyer’s Clean Day 49.5K searchesNeom 14.8K searches

Who does AI mention more?

Mrs. Meyer’s Clean Day, mentioned in 3 of 4 answers, Neom in 0

Mrs. Meyer’s Clean Day in 3 of 4Neom in 0 of 4

Who does AI recommend more?

Mrs. Meyer’s Clean Day, the only one of the two named

Mrs. Meyer’s Clean Day first in 3Neom never named

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Top room spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mrs. Meyer’s Clean Day was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Neom did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mrs. Meyer’s Clean Day1st
  2. Homecourt2nd
  3. Diptyque3rd
  4. Aesop4th
  5. P.F. Candle Co.5th
  6. Jo Malone6th
  7. Molton Brown–
  8. Neom–
  9. Ecoya–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mrs. Meyer’s Clean Day3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Homecourt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • P.F. Candle Co.2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aesop2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Diptyque2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jo Malone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Molton Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Neom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ecoya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about room spray brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Mrs. Meyer’s Clean Day or Neom more popular in search?

This chart shows how often people search Google for Mrs. Meyer’s Clean Day and Neom by name. Each line represents a brand's share of searches for all nine room spray brands we track, month by month, from English-language searches worldwide.

Mrs. Meyer’s Clean Day and Neom among room spray brands worldwide, by month

Share of searches by month for Mrs. Meyer’s Clean Day, Neom. The figures are in the table below the chart.

View monthly share of searches table
MonthMolton BrownMrs. Meyer’s Clean DayHomecourtNeomP.F. Candle Co.EcoyaAesopDiptyqueJo Malone
Oct 202558%14.3%11.7%5.2%4.3%3.5%1.6%1%0.46%
Nov 202560.8%10%6.7%8.2%4.5%6.7%1.6%1.1%0.38%
Dec 202560.4%8.1%6.6%12.1%4.5%4.5%1.6%1.6%0.58%
Jan 202650.1%18.4%12.3%6.7%4.5%3.7%2%1.6%0.71%
Feb 202649.5%18.2%12.2%6.7%5.4%3.6%2%1.6%0.72%
Mar 202644.2%19.9%16.3%5.9%4.9%4.9%1.8%1.8%0.52%
Apr 202646%20.7%16.9%4.1%4.1%4.1%1.8%1.5%0.54%
May 202650.3%18.4%15.1%3.7%4.5%4.5%1.6%1.3%0.48%
Jun 202647.7%17.6%17.6%3.5%4.3%5.3%1.9%1.6%0.56%
Jul 202649.1%18%14.7%2.9%4.4%6.6%2%1.6%0.58%
Aug 202648%21.5%14.4%3.5%4.3%4.3%1.9%1.6%0.57%
Sep 202648.5%17.8%14.5%5.3%5.3%4.3%1.9%1.6%0.68%

How has the Mrs. Meyer’s Clean Day and Neom comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Neom took it in December 2025, Mrs. Meyer’s Clean Day took it in January 2026.
  • Across the 12 months ending September 2026, Mrs. Meyer’s Clean Day’s share of searches among room spray brands worldwide moved from 14.3% to 17.8%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Neom’s share of searches among room spray brands worldwide moved from 5.2% to 5.3%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

How did search popularity change for room spray brands worldwide in September 2026?

2 changes

  1. In September 2026, Neom overtook Ecoya and P.F. Candle Co. to rank 4th among room spray brands worldwide, with 5.3% of the searches.

  2. In September 2026, Mrs. Meyer’s Clean Day lost share of searches among room spray brands worldwide, from 21.5% to 17.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Mrs. Meyer’s Clean Day’s and Neom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mrs. Meyer’s Clean Day

2 branded search terms

  • mrs meyer's
  • mrs meyers

Neom

1 branded search term

  • neom candle

How the Brand Demand Index is measured

Other head-to-heads among room spray brands

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