Brandwave

Molton Brown vs P.F. Candle Co.:Which is more popular?

In September 2026, Molton Brown had more branded searches than P.F. Candle Co. among room spray brands worldwide. Molton Brown had about 135,000 branded searches, while P.F. Candle Co. had 14,800. Molton Brown made up 48.5% of all room spray brand searches we track, and P.F. Candle Co. accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about room spray brands, P.F. Candle Co. appeared in two of the four answers and Molton Brown in none.

Among room spray brands worldwide in September 2026

Who do people search for more?

Molton Brown, about 9 searches for every 1 for P.F. Candle Co.

Molton Brown 135K searchesP.F. Candle Co. 14.8K searches

Who does AI mention more?

P.F. Candle Co., mentioned in 2 of 4 answers, Molton Brown in 0

P.F. Candle Co. in 2 of 4Molton Brown in 0 of 4

Who does AI recommend more?

P.F. Candle Co., the only one of the two named

P.F. Candle Co. first in 2Molton Brown never named

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Top room spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, P.F. Candle Co. was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Molton Brown did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mrs. Meyer’s Clean Day1st
  2. Homecourt2nd
  3. Diptyque3rd
  4. Aesop4th
  5. P.F. Candle Co.5th
  6. Jo Malone6th
  7. Molton Brown–
  8. Neom–
  9. Ecoya–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mrs. Meyer’s Clean Day3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Homecourt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • P.F. Candle Co.2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Aesop2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Diptyque2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jo Malone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Molton Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Neom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ecoya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about room spray brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Molton Brown or P.F. Candle Co. more popular in search?

This chart shows how often people search Google for Molton Brown and P.F. Candle Co. by name. Each line represents a brand's share of searches for all nine room spray brands we track, month by month, from English-language searches worldwide.

Molton Brown and P.F. Candle Co. among room spray brands worldwide, by month

Share of searches by month for Molton Brown, P.F. Candle Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthMolton BrownMrs. Meyer’s Clean DayHomecourtNeomP.F. Candle Co.EcoyaAesopDiptyqueJo Malone
Oct 202558%14.3%11.7%5.2%4.3%3.5%1.6%1%0.46%
Nov 202560.8%10%6.7%8.2%4.5%6.7%1.6%1.1%0.38%
Dec 202560.4%8.1%6.6%12.1%4.5%4.5%1.6%1.6%0.58%
Jan 202650.1%18.4%12.3%6.7%4.5%3.7%2%1.6%0.71%
Feb 202649.5%18.2%12.2%6.7%5.4%3.6%2%1.6%0.72%
Mar 202644.2%19.9%16.3%5.9%4.9%4.9%1.8%1.8%0.52%
Apr 202646%20.7%16.9%4.1%4.1%4.1%1.8%1.5%0.54%
May 202650.3%18.4%15.1%3.7%4.5%4.5%1.6%1.3%0.48%
Jun 202647.7%17.6%17.6%3.5%4.3%5.3%1.9%1.6%0.56%
Jul 202649.1%18%14.7%2.9%4.4%6.6%2%1.6%0.58%
Aug 202648%21.5%14.4%3.5%4.3%4.3%1.9%1.6%0.57%
Sep 202648.5%17.8%14.5%5.3%5.3%4.3%1.9%1.6%0.68%

How has the Molton Brown and P.F. Candle Co. comparison changed over the last 12 months?

3 findings

How did search popularity change for room spray brands worldwide in September 2026?

3 changes

  1. In September 2026, Neom overtook Ecoya and P.F. Candle Co. to rank 4th among room spray brands worldwide, with 5.3% of the searches.

  2. In September 2026, P.F. Candle Co. gained share of searches among room spray brands worldwide, from 4.3% to 5.3%.

  3. In September 2026, Molton Brown gained share of searches among room spray brands worldwide, from 48% to 48.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Molton Brown’s and P.F. Candle Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Molton Brown

1 branded search term

  • molton brown

P.F. Candle Co.

2 branded search terms

  • pf candle
  • pf candle co

How the Brand Demand Index is measured

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