Better Stack vs xMatters:Which is more popular?
In September 2026, Better Stack had more branded searches than xMatters among on-call management platforms worldwide. Better Stack had about 14,800 branded searches, while xMatters had 6,600. Better Stack made up 16.8% of all on-call management platform searches we track, and xMatters accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about on-call management platforms, Better Stack appeared in two of the five answers and xMatters in none.
Who do people search for more?
Better Stack, about 2 searches for every 1 for xMatters
Who does AI mention more?
Better Stack, mentioned in 2 of 5 answers, xMatters in 0
Who does AI recommend more?
Better Stack, the only one of the two named
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Top on-call management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Better Stack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. xMatters did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
PagerDuty1st
incident.io2nd
Rootly3rd
Jira Service Management4th
FireHydrant5th
Grafana IRM6th- Better Stack7th
- Opsgenie8th
xMatters–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PagerDuty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- incident.io4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rootly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Grafana IRM3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FireHydrant3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jira Service Management2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Better Stack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Opsgenie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- xMatters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about on-call management platforms
5 answers
Asked ChatGPT
“Which on-call management platform should I use?”
Asked ChatGPT
“What are the best on-call management platforms?”
Asked ChatGPT
“What's the best on-call management platform for incident response?”
Searched Google, AI Overview
“incident management tool”
Searched Google, AI Overview
“on call scheduling”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Better Stack or xMatters more popular in search?
This chart shows how often people search Google for Better Stack and xMatters by name. Each line represents a brand's share of searches for all nine on-call management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Better Stack, xMatters. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jira Service Management | Better Stack | Opsgenie | incident.io | Rootly | xMatters | Grafana IRM | FireHydrant | PagerDuty |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 8.2% | 27.5% | 12.3% | 6.8% | 6.7% | 4.3% | 0.17% | 0.01% |
| Nov 2025 | 38.6% | 9.4% | 25.8% | 7.7% | 6.4% | 7.7% | 4.3% | 0.16% | 0.01% |
| Dec 2025 | 34.9% | 10.2% | 28.1% | 8.3% | 7% | 6.8% | 4.3% | 0.33% | 0.01% |
| Jan 2026 | 37.3% | 11.1% | 24.8% | 7.4% | 7.6% | 7.4% | 4.1% | 0.36% | 0.01% |
| Feb 2026 | 37.7% | 11.2% | 25.2% | 7.5% | 7.8% | 6.1% | 4.2% | 0.29% | 0.01% |
| Mar 2026 | 34.9% | 12.7% | 23.2% | 8.5% | 8.8% | 6.9% | 4.7% | 0.33% | 0.02% |
| Apr 2026 | 37.2% | 13.5% | 20.2% | 9.1% | 7.6% | 7.4% | 4.7% | 0.29% | 0.01% |
| May 2026 | 37.4% | 16.6% | 20.3% | 7.4% | 7.6% | 6.1% | 4.5% | 0.1% | 0.01% |
| Jun 2026 | 38.3% | 13.9% | 20.8% | 9.3% | 7.7% | 6.2% | 3.7% | 0.1% | 0.01% |
| Jul 2026 | 38.4% | 13.9% | 20.8% | 9.3% | 7.7% | 6.2% | 3.7% | 0.1% | 0.01% |
| Aug 2026 | 35.2% | 18.7% | 18.7% | 8.3% | 8.5% | 6.8% | 3.7% | 0.11% | 0.01% |
| Sep 2026 | 38.6% | 16.8% | 16.8% | 9.2% | 7.6% | 7.5% | 3.3% | 0.08% | 0.01% |
How has the Better Stack and xMatters comparison changed over the last 12 months?
3 findings
- Better Stack was ahead of xMatters in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Better Stack’s share of searches among on-call management platforms worldwide moved from 8.2% to 16.8%, and its estimated monthly branded searches moved from 8.1K to 14.8K.
- Across the 12 months ending September 2026, xMatters’ share of searches among on-call management platforms worldwide moved from 6.7% to 7.5%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for on-call management platforms worldwide in September 2026?
2 changes
In September 2026, xMatters gained share of searches among on-call management platforms worldwide, from 6.8% to 7.5%.
In September 2026, Better Stack lost share of searches among on-call management platforms worldwide, from 18.7% to 16.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Better Stack’s and xMatters’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Better Stack
1 branded search term
- better stack
xMatters
1 branded search term
- xmatters
Other head-to-heads among on-call management platforms
- Jira Service Management vs Better Stack: compare popularity
- Jira Service Management vs Opsgenie: compare popularity
- Jira Service Management vs incident.io: compare popularity
- Jira Service Management vs Rootly: compare popularity
- Better Stack vs Opsgenie: compare popularity
- Better Stack vs incident.io: compare popularity
Put your own brand in this comparison
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