Razer vs Secretlab:Which is more popular?
In September 2026, Razer had more branded searches than Secretlab among gaming chair brands worldwide. Razer had about 673,000 branded searches, while Secretlab had 469,000. Razer made up 41.2% of all gaming chair brand searches we track, and Secretlab accounted for 28.7%. When we asked ChatGPT and Google AI Overviews about gaming chair brands, Secretlab appeared in all four answers and Razer in three. Secretlab was mentioned before Razer in every answer.
Who do people search for more?
Razer, about 44% more searches than Secretlab
Who does AI mention more?
Secretlab, mentioned in every answer we collected
Who does AI recommend more?
Secretlab, named ahead of Razer in every answer
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Top gaming chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Secretlab appeared in all four answers. Razer was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Secretlab was listed before Razer in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Secretlab1st
- Razer2nd
Herman Miller3rd
AndaSeat4th
Corsair5th
DXRacer6th- Noblechairs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Secretlab4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Herman Miller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Razer3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- AndaSeat3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Corsair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DXRacer1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Noblechairs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about gaming chair brands
4 answers
Asked ChatGPT
“Which gaming chair brand should I buy?”
Asked ChatGPT
“What are the best gaming chair brands?”
Asked ChatGPT
“What's the best gaming chair brand for long gaming sessions?”
Searched Google, AI Overview
“best gaming chair”
Searched Google, AI Overview
“comfortable gaming chair”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Razer or Secretlab more popular in search?
This chart shows how often people search Google for Razer and Secretlab by name. Each line represents a brand's share of searches for all seven gaming chair brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Razer, Secretlab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Razer | Secretlab | Herman Miller | DXRacer | AndaSeat | Noblechairs | Corsair |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 27.8% | 22.9% | 3% | 1.8% | 1.9% | 0.5% |
| Nov 2025 | 39.1% | 31.7% | 21.5% | 2.9% | 1.7% | 2.5% | 0.58% |
| Dec 2025 | 43.2% | 29.5% | 19.4% | 2.8% | 1.9% | 2.3% | 0.96% |
| Jan 2026 | 44.6% | 28.6% | 20.1% | 2.7% | 1.6% | 1.9% | 0.44% |
| Feb 2026 | 46.9% | 25.3% | 21% | 2.8% | 1.7% | 1.8% | 0.46% |
| Mar 2026 | 44.1% | 25.2% | 24.1% | 2.6% | 1.9% | 1.7% | 0.35% |
| Apr 2026 | 43.4% | 25.4% | 23.7% | 3.1% | 1.9% | 2% | 0.43% |
| May 2026 | 41% | 25% | 27.4% | 2.5% | 1.8% | 1.8% | 0.4% |
| Jun 2026 | 40.3% | 31.4% | 22% | 2.5% | 1.8% | 1.6% | 0.4% |
| Jul 2026 | 42.2% | 28.2% | 23.1% | 2.6% | 1.8% | 1.6% | 0.41% |
| Aug 2026 | 39.2% | 27.4% | 26.2% | 2.9% | 2.1% | 1.8% | 0.47% |
| Sep 2026 | 41.2% | 28.7% | 22.5% | 3.1% | 2.2% | 1.9% | 0.5% |
How has the Razer and Secretlab comparison changed over the last 12 months?
3 findings
- Razer was ahead of Secretlab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Razer’s share of searches among gaming chair brands worldwide moved from 42% to 41.2%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 12 months ending September 2026, Secretlab’s share of searches among gaming chair brands worldwide moved from 27.8% to 28.7%, and its estimated monthly branded searches moved from 546K to 469K.
How did search popularity change for gaming chair brands worldwide in September 2026?
2 changes
In September 2026, Razer gained share of searches among gaming chair brands worldwide, from 39.2% to 41.2%.
In September 2026, Secretlab gained share of searches among gaming chair brands worldwide, from 27.4% to 28.7%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Razer’s and Secretlab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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