Brandwave

DXRacer vs Razer:Which is more popular?

In September 2026, Razer had more branded searches than DXRacer among gaming chair brands worldwide. Razer had about 673,000 branded searches, while DXRacer had 50,000. Razer made up 41.2% of all gaming chair brand searches we track, and DXRacer accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about gaming chair brands, Razer appeared in three of the four answers and DXRacer in one. Razer was mentioned before DXRacer in every answer that named either.

Among gaming chair brands worldwide in September 2026

Who do people search for more?

Razer, about 13 searches for every 1 for DXRacer

Razer 673K searchesDXRacer 50K searches

Who does AI mention more?

Razer, mentioned in 3 of 4 answers, DXRacer in 1

Razer in 3 of 4DXRacer in 1 of 4

Who does AI recommend more?

Razer, named ahead of DXRacer in 3 of 3 answers

Razer first in 3DXRacer never first

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Top gaming chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Razer was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DXRacer was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Razer was listed before DXRacer in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Secretlab1st
  2. Razer2nd
  3. Herman Miller3rd
  4. AndaSeat4th
  5. Corsair5th
  6. DXRacer6th
  7. Noblechairs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Secretlab4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Herman Miller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Razer3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AndaSeat3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Corsair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DXRacer1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Noblechairs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about gaming chair brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DXRacer or Razer more popular in search?

This chart shows how often people search Google for DXRacer and Razer by name. Each line represents a brand's share of searches for all seven gaming chair brands we track, month by month, from English-language searches worldwide.

DXRacer and Razer among gaming chair brands worldwide, by month

Share of searches by month for Razer, DXRacer. The figures are in the table below the chart.

View monthly share of searches table
MonthRazerSecretlabHerman MillerDXRacerAndaSeatNoblechairsCorsair
Oct 202542%27.8%22.9%3%1.8%1.9%0.5%
Nov 202539.1%31.7%21.5%2.9%1.7%2.5%0.58%
Dec 202543.2%29.5%19.4%2.8%1.9%2.3%0.96%
Jan 202644.6%28.6%20.1%2.7%1.6%1.9%0.44%
Feb 202646.9%25.3%21%2.8%1.7%1.8%0.46%
Mar 202644.1%25.2%24.1%2.6%1.9%1.7%0.35%
Apr 202643.4%25.4%23.7%3.1%1.9%2%0.43%
May 202641%25%27.4%2.5%1.8%1.8%0.4%
Jun 202640.3%31.4%22%2.5%1.8%1.6%0.4%
Jul 202642.2%28.2%23.1%2.6%1.8%1.6%0.41%
Aug 202639.2%27.4%26.2%2.9%2.1%1.8%0.47%
Sep 202641.2%28.7%22.5%3.1%2.2%1.9%0.5%

How has the DXRacer and Razer comparison changed over the last 12 months?

3 findings
  • Razer was ahead of DXRacer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DXRacer’s share of searches among gaming chair brands worldwide moved from 3% to 3.1%, and its estimated monthly branded searches moved from 59.7K to 50K.
  • Across the 12 months ending September 2026, Razer’s share of searches among gaming chair brands worldwide moved from 42% to 41.2%, and its estimated monthly branded searches moved from 823K to 673K.

How did search popularity change for gaming chair brands worldwide in September 2026?

2 changes
  1. In September 2026, Razer gained share of searches among gaming chair brands worldwide, from 39.2% to 41.2%.

  2. DXRacer’s share of searches among gaming chair brands worldwide has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using DXRacer’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DXRacer

3 branded search terms

  • dxracer
  • dxracer chair
  • dxracer gaming chair

Razer

1 branded search term

  • razer

How the Brand Demand Index is measured

Other head-to-heads among gaming chair brands

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