Brandwave

Herman Miller vs Secretlab:Which is more popular?

In September 2026, Secretlab had more branded searches than Herman Miller among gaming chair brands worldwide. Secretlab had about 469,000 branded searches, while Herman Miller had 368,000. Secretlab made up 28.7% of all gaming chair brand searches we track, and Herman Miller accounted for 22.5%. When we asked ChatGPT and Google AI Overviews about gaming chair brands, both Herman Miller and Secretlab appeared in all four answers. Secretlab was mentioned before Herman Miller in every answer.

Among gaming chair brands worldwide in September 2026

Who do people search for more?

Secretlab, about 27% more searches than Herman Miller

Secretlab 469K searchesHerman Miller 368K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Herman Miller in 4 of 4Secretlab in 4 of 4

Who does AI recommend more?

Secretlab, named ahead of Herman Miller in every answer

Secretlab first in 4Herman Miller never first

Follow Herman Miller vs Secretlab and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top gaming chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Herman Miller and Secretlab showed up in all four answers. Secretlab was listed before Herman Miller in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Secretlab1st
  2. Razer2nd
  3. Herman Miller3rd
  4. AndaSeat4th
  5. Corsair5th
  6. DXRacer6th
  7. Noblechairs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Secretlab4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Herman Miller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Razer3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AndaSeat3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Corsair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DXRacer1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Noblechairs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about gaming chair brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Herman Miller or Secretlab more popular in search?

This chart shows how often people search Google for Herman Miller and Secretlab by name. Each line represents a brand's share of searches for all seven gaming chair brands we track, month by month, from English-language searches worldwide.

Herman Miller and Secretlab among gaming chair brands worldwide, by month

Share of searches by month for Secretlab, Herman Miller. The figures are in the table below the chart.

View monthly share of searches table
MonthRazerSecretlabHerman MillerDXRacerAndaSeatNoblechairsCorsair
Oct 202542%27.8%22.9%3%1.8%1.9%0.5%
Nov 202539.1%31.7%21.5%2.9%1.7%2.5%0.58%
Dec 202543.2%29.5%19.4%2.8%1.9%2.3%0.96%
Jan 202644.6%28.6%20.1%2.7%1.6%1.9%0.44%
Feb 202646.9%25.3%21%2.8%1.7%1.8%0.46%
Mar 202644.1%25.2%24.1%2.6%1.9%1.7%0.35%
Apr 202643.4%25.4%23.7%3.1%1.9%2%0.43%
May 202641%25%27.4%2.5%1.8%1.8%0.4%
Jun 202640.3%31.4%22%2.5%1.8%1.6%0.4%
Jul 202642.2%28.2%23.1%2.6%1.8%1.6%0.41%
Aug 202639.2%27.4%26.2%2.9%2.1%1.8%0.47%
Sep 202641.2%28.7%22.5%3.1%2.2%1.9%0.5%

How has the Herman Miller and Secretlab comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Herman Miller took it in May 2026, Secretlab took it in June 2026.
  • Across the 12 months ending September 2026, Herman Miller’s share of searches among gaming chair brands worldwide moved from 22.9% to 22.5%, and its estimated monthly branded searches moved from 450K to 368K.
  • Across the 12 months ending September 2026, Secretlab’s share of searches among gaming chair brands worldwide moved from 27.8% to 28.7%, and its estimated monthly branded searches moved from 546K to 469K.

How did search popularity change for gaming chair brands worldwide in September 2026?

2 changes

  1. In September 2026, Secretlab gained share of searches among gaming chair brands worldwide, from 27.4% to 28.7%.

  2. In September 2026, Herman Miller lost share of searches among gaming chair brands worldwide, from 26.2% to 22.5%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Herman Miller’s and Secretlab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Herman Miller

1 branded search term

  • herman miller

Secretlab

4 branded search terms

  • secretlab
  • secretlab chair
  • secretlab gaming chair
  • secretlab magnus pro

How the Brand Demand Index is measured

Other head-to-heads among gaming chair brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free