Brandwave

AndaSeat vs Secretlab:Which is more popular?

In September 2026, Secretlab had more branded searches than AndaSeat among gaming chair brands worldwide. Secretlab had about 469,000 branded searches, while AndaSeat had 36,000. Secretlab made up 28.7% of all gaming chair brand searches we track, and AndaSeat accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about gaming chair brands, Secretlab appeared in all four answers and AndaSeat in three. Secretlab was mentioned before AndaSeat in every answer.

Among gaming chair brands worldwide in September 2026

Who do people search for more?

Secretlab, about 13 searches for every 1 for AndaSeat

Secretlab 469K searchesAndaSeat 36K searches

Who does AI mention more?

Secretlab, mentioned in every answer we collected

Secretlab in 4 of 4AndaSeat in 3 of 4

Who does AI recommend more?

Secretlab, named ahead of AndaSeat in every answer

Secretlab first in 4AndaSeat never first

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Top gaming chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Secretlab appeared in all four answers. AndaSeat was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Secretlab was listed before AndaSeat in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Secretlab1st
  2. Razer2nd
  3. Herman Miller3rd
  4. AndaSeat4th
  5. Corsair5th
  6. DXRacer6th
  7. Noblechairs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Secretlab4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Herman Miller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Razer3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AndaSeat3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Corsair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DXRacer1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Noblechairs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about gaming chair brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is AndaSeat or Secretlab more popular in search?

This chart shows how often people search Google for AndaSeat and Secretlab by name. Each line represents a brand's share of searches for all seven gaming chair brands we track, month by month, from English-language searches worldwide.

AndaSeat and Secretlab among gaming chair brands worldwide, by month

Share of searches by month for Secretlab, AndaSeat. The figures are in the table below the chart.

View monthly share of searches table
MonthRazerSecretlabHerman MillerDXRacerAndaSeatNoblechairsCorsair
Oct 202542%27.8%22.9%3%1.8%1.9%0.5%
Nov 202539.1%31.7%21.5%2.9%1.7%2.5%0.58%
Dec 202543.2%29.5%19.4%2.8%1.9%2.3%0.96%
Jan 202644.6%28.6%20.1%2.7%1.6%1.9%0.44%
Feb 202646.9%25.3%21%2.8%1.7%1.8%0.46%
Mar 202644.1%25.2%24.1%2.6%1.9%1.7%0.35%
Apr 202643.4%25.4%23.7%3.1%1.9%2%0.43%
May 202641%25%27.4%2.5%1.8%1.8%0.4%
Jun 202640.3%31.4%22%2.5%1.8%1.6%0.4%
Jul 202642.2%28.2%23.1%2.6%1.8%1.6%0.41%
Aug 202639.2%27.4%26.2%2.9%2.1%1.8%0.47%
Sep 202641.2%28.7%22.5%3.1%2.2%1.9%0.5%

How has the AndaSeat and Secretlab comparison changed over the last 12 months?

3 findings
  • Secretlab was ahead of AndaSeat in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, AndaSeat’s share of searches among gaming chair brands worldwide moved from 1.8% to 2.2%, and its estimated monthly branded searches moved from 35.5K to 36K.
  • Across the 12 months ending September 2026, Secretlab’s share of searches among gaming chair brands worldwide moved from 27.8% to 28.7%, and its estimated monthly branded searches moved from 546K to 469K.

How did search popularity change for gaming chair brands worldwide in September 2026?

1 change
  1. In September 2026, Secretlab gained share of searches among gaming chair brands worldwide, from 27.4% to 28.7%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using AndaSeat’s and Secretlab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AndaSeat

2 branded search terms

  • anda seat
  • andaseat gaming chair

Secretlab

4 branded search terms

  • secretlab
  • secretlab chair
  • secretlab gaming chair
  • secretlab magnus pro

How the Brand Demand Index is measured

Other head-to-heads among gaming chair brands

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