Brandwave

Herman Miller vs Razer:Which is more popular?

In September 2026, Razer had more branded searches than Herman Miller among gaming chair brands worldwide. Razer had about 673,000 branded searches, while Herman Miller had 368,000. Razer made up 41.2% of all gaming chair brand searches we track, and Herman Miller accounted for 22.5%. When we asked ChatGPT and Google AI Overviews about gaming chair brands, Herman Miller appeared in all four answers and Razer in three. Herman Miller and Razer were each mentioned first in two of the four answers.

Among gaming chair brands worldwide in September 2026

Who do people search for more?

Razer, about 83% more searches than Herman Miller

Razer 673K searchesHerman Miller 368K searches

Who does AI mention more?

Herman Miller, mentioned in every answer we collected

Herman Miller in 4 of 4Razer in 3 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Herman Miller first in 2Razer first in 2

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Top gaming chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Herman Miller appeared in all four answers. Razer was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Herman Miller and Razer were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Secretlab1st
  2. Razer2nd
  3. Herman Miller3rd
  4. AndaSeat4th
  5. Corsair5th
  6. DXRacer6th
  7. Noblechairs–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Secretlab4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Herman Miller4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Razer3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • AndaSeat3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Corsair3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DXRacer1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Noblechairs0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about gaming chair brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Herman Miller or Razer more popular in search?

This chart shows how often people search Google for Herman Miller and Razer by name. Each line represents a brand's share of searches for all seven gaming chair brands we track, month by month, from English-language searches worldwide.

Herman Miller and Razer among gaming chair brands worldwide, by month

Share of searches by month for Razer, Herman Miller. The figures are in the table below the chart.

View monthly share of searches table
MonthRazerSecretlabHerman MillerDXRacerAndaSeatNoblechairsCorsair
Oct 202542%27.8%22.9%3%1.8%1.9%0.5%
Nov 202539.1%31.7%21.5%2.9%1.7%2.5%0.58%
Dec 202543.2%29.5%19.4%2.8%1.9%2.3%0.96%
Jan 202644.6%28.6%20.1%2.7%1.6%1.9%0.44%
Feb 202646.9%25.3%21%2.8%1.7%1.8%0.46%
Mar 202644.1%25.2%24.1%2.6%1.9%1.7%0.35%
Apr 202643.4%25.4%23.7%3.1%1.9%2%0.43%
May 202641%25%27.4%2.5%1.8%1.8%0.4%
Jun 202640.3%31.4%22%2.5%1.8%1.6%0.4%
Jul 202642.2%28.2%23.1%2.6%1.8%1.6%0.41%
Aug 202639.2%27.4%26.2%2.9%2.1%1.8%0.47%
Sep 202641.2%28.7%22.5%3.1%2.2%1.9%0.5%

How has the Herman Miller and Razer comparison changed over the last 12 months?

3 findings
  • Razer was ahead of Herman Miller in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Herman Miller’s share of searches among gaming chair brands worldwide moved from 22.9% to 22.5%, and its estimated monthly branded searches moved from 450K to 368K.
  • Across the 12 months ending September 2026, Razer’s share of searches among gaming chair brands worldwide moved from 42% to 41.2%, and its estimated monthly branded searches moved from 823K to 673K.

How did search popularity change for gaming chair brands worldwide in September 2026?

2 changes

  1. In September 2026, Razer gained share of searches among gaming chair brands worldwide, from 39.2% to 41.2%.

  2. In September 2026, Herman Miller lost share of searches among gaming chair brands worldwide, from 26.2% to 22.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Herman Miller’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Herman Miller

1 branded search term

  • herman miller

Razer

1 branded search term

  • razer

How the Brand Demand Index is measured

Other head-to-heads among gaming chair brands

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