Parachute vs Quince:Which is more popular?
In September 2026, Quince had more branded searches than Parachute among duvet cover brands worldwide. Quince had about 392,000 branded searches, while Parachute had 18,100. Quince made up 47.8% of all duvet cover brand searches we track, and Parachute accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about duvet cover brands, both Parachute and Quince appeared in all four answers. Quince was mentioned before Parachute in three out of four answers.
Who do people search for more?
Quince, about 22 searches for every 1 for Parachute
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Quince, named ahead of Parachute in 3 of 4 answers
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Top duvet cover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Parachute and Quince showed up in all four answers. Quince was listed before Parachute in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Quince1st
Brooklinen1st
Parachute3rd
The Company Store4th
Cozy Earth5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Quince4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Parachute4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Brooklinen3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Company Store2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cozy Earth1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about duvet cover brands
4 answers
Asked ChatGPT
“Which duvet cover brand should I buy?”
Asked ChatGPT
“What are the best duvet cover brands?”
Asked ChatGPT
“What's the best duvet cover brand for a bedroom refresh?”
Searched Google, AI Overview
“cotton duvet cover”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“linen duvet cover”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Parachute or Quince more popular in search?
This chart shows how often people search Google for Parachute and Quince by name. Each line represents a brand's share of searches for all five duvet cover brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Quince, Parachute. The figures are in the table below the chart.
View monthly share of searches table
| Month | Quince | Brooklinen | Cozy Earth | The Company Store | Parachute |
|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 18.5% | 27.5% | 15.1% | 2% |
| Nov 2025 | 29.7% | 21.5% | 32.1% | 14.4% | 2.4% |
| Dec 2025 | 40% | 16% | 29.2% | 13.1% | 1.8% |
| Jan 2026 | 41.4% | 17.2% | 25.6% | 14% | 1.9% |
| Feb 2026 | 43.2% | 18% | 22.1% | 14.8% | 2% |
| Mar 2026 | 44.7% | 18.9% | 18.9% | 15.4% | 2.1% |
| Apr 2026 | 45.9% | 19.6% | 19.6% | 13.1% | 1.8% |
| May 2026 | 45.5% | 19.5% | 19.5% | 13% | 2.6% |
| Jun 2026 | 46.2% | 19.8% | 16.1% | 16.1% | 1.8% |
| Jul 2026 | 45.5% | 19.5% | 15.9% | 15.9% | 3.2% |
| Aug 2026 | 49.9% | 17.4% | 14.2% | 14.2% | 4.3% |
| Sep 2026 | 47.8% | 20.1% | 16.5% | 13.4% | 2.2% |
How has the Parachute and Quince comparison changed over the last 12 months?
3 findings
- Quince was ahead of Parachute in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Parachute’s share of searches among duvet cover brands worldwide moved from 2% to 2.2%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 12 months ending September 2026, Quince’s share of searches among duvet cover brands worldwide moved from 36.9% to 47.8%, and its estimated monthly branded searches moved from 269K to 392K.
How did search popularity change for duvet cover brands worldwide in September 2026?
2 changes
In September 2026, Quince lost share of searches among duvet cover brands worldwide, from 49.9% to 47.8%.
In September 2026, Parachute lost share of searches among duvet cover brands worldwide, from 4.3% to 2.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Parachute’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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