Brooklinen vs Parachute:Which is searched more?
In September 2026, Brooklinen had more branded searches than Parachute among duvet cover brands worldwide. Brooklinen was estimated to have 165K branded searches compared to Parachute’s 18.1K, and held a 51.9% Share of Search versus Parachute’s 5.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Brooklinen or Parachute?
Compare the duvet cover brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Brooklinen, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Cozy Earth | Parachute |
|---|---|---|---|
| Oct 2025 | 38.5% | 57.3% | 4.2% |
| Nov 2025 | 38.4% | 57.4% | 4.2% |
| Dec 2025 | 34.1% | 62.2% | 3.7% |
| Jan 2026 | 38.5% | 57.3% | 4.2% |
| Feb 2026 | 42.8% | 52.5% | 4.7% |
| Mar 2026 | 47.4% | 47.4% | 5.2% |
| Apr 2026 | 47.9% | 47.9% | 4.3% |
| May 2026 | 46.8% | 46.8% | 6.3% |
| Jun 2026 | 52.5% | 42.8% | 4.7% |
| Jul 2026 | 50.5% | 41.2% | 8.3% |
| Aug 2026 | 48.5% | 39.6% | 11.9% |
| Sep 2026 | 51.9% | 42.4% | 5.7% |
How has the Brooklinen and Parachute comparison changed over the last 12 months?
3 findings
- Brooklinen was ahead of Parachute in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brooklinen’s estimated Share of Search among duvet cover brands worldwide moved from 38.5% to 51.9%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Parachute’s estimated Share of Search among duvet cover brands worldwide moved from 4.2% to 5.7%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for duvet cover brands worldwide in September 2026?
2 changes
In September 2026, Brooklinen gained estimated Share of Search among duvet cover brands worldwide, from 48.5% to 51.9%.
In September 2026, Parachute lost estimated Share of Search among duvet cover brands worldwide, from 11.9% to 5.7%.
Other head-to-heads among duvet cover brands
How each brand is measured
Brandwave collects information about searches that people make online using Brooklinen’s and Parachute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooklinen
1 branded search term
- brooklinen
Parachute
1 branded search term
- parachute bedding
Put your own brand in this comparison
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