Cozy Earth vs Parachute:Which is searched more?
In September 2026, Cozy Earth had more branded searches than Parachute among duvet cover brands worldwide. Cozy Earth was estimated to have 137K branded searches compared to Parachute’s 54.7K, and held a 36% Share of Search versus Parachute’s 14.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cozy Earth or Parachute?
Compare the duvet cover brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cozy Earth, Parachute. The figures are in the table below the chart.
View monthly share of search table
| Month | Brooklinen | Cozy Earth | Parachute |
|---|---|---|---|
| Oct 2025 | 38.9% | 49.9% | 11.2% |
| Nov 2025 | 39% | 52% | 9.1% |
| Dec 2025 | 35.8% | 55.5% | 8.7% |
| Jan 2026 | 30.3% | 38.2% | 31.6% |
| Feb 2026 | 39.1% | 40.5% | 20.3% |
| Mar 2026 | 46.3% | 39.5% | 14.3% |
| Apr 2026 | 46.3% | 40.7% | 13.1% |
| May 2026 | 45.1% | 39.9% | 15% |
| Jun 2026 | 51.3% | 35.6% | 13% |
| Jul 2026 | 48.6% | 34.1% | 17.2% |
| Aug 2026 | 47.8% | 33% | 19.3% |
| Sep 2026 | 49.7% | 36% | 14.3% |
How has the Cozy Earth and Parachute comparison changed over the last 12 months?
3 findings
- Cozy Earth was ahead of Parachute in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cozy Earth’s estimated Share of Search among duvet cover brands worldwide moved from 49.9% to 36%, and its estimated monthly branded searches moved from 203K to 137K.
- Across the 12 months ending September 2026, Parachute’s estimated Share of Search among duvet cover brands worldwide moved from 11.2% to 14.3%, and its estimated monthly branded searches moved from 45.8K to 54.7K.
How did search popularity change for duvet cover brands worldwide in September 2026?
2 changes
In September 2026, Cozy Earth gained estimated Share of Search among duvet cover brands worldwide, from 33% to 36%.
In September 2026, Parachute lost estimated Share of Search among duvet cover brands worldwide, from 19.3% to 14.3%.
Other head-to-heads among duvet cover brands
How each brand is measured
Brandwave collects information about searches that people make online using Cozy Earth’s and Parachute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cozy Earth
2 branded search terms
- cozy earth
- cozy earth bedding
Parachute
5 branded search terms
- parachute bedding
- parachute home
- parachute linen
- parachute percale
- parachute sheets
Put your own brand in this comparison
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