Brooklinen vs Quince:Which is searched more?
In September 2026, Quince had more branded searches than Brooklinen among duvet cover brands worldwide. Quince had about 392,000 branded searches, while Brooklinen had 165,000. Quince made up 47.8% of all duvet cover brand searches we track, and Brooklinen accounted for 20.1%. These are worldwide searches for English-language branded terms.
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Is Brooklinen or Quince more popular in search?
Compare the duvet cover brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Quince, Brooklinen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Quince | Brooklinen | Cozy Earth | The Company Store | Parachute |
|---|---|---|---|---|---|
| Oct 2025 | 36.9% | 18.5% | 27.5% | 15.1% | 2% |
| Nov 2025 | 29.7% | 21.5% | 32.1% | 14.4% | 2.4% |
| Dec 2025 | 40% | 16% | 29.2% | 13.1% | 1.8% |
| Jan 2026 | 41.4% | 17.2% | 25.6% | 14% | 1.9% |
| Feb 2026 | 43.2% | 18% | 22.1% | 14.8% | 2% |
| Mar 2026 | 44.7% | 18.9% | 18.9% | 15.4% | 2.1% |
| Apr 2026 | 45.9% | 19.6% | 19.6% | 13.1% | 1.8% |
| May 2026 | 45.5% | 19.5% | 19.5% | 13% | 2.6% |
| Jun 2026 | 46.2% | 19.8% | 16.1% | 16.1% | 1.8% |
| Jul 2026 | 45.5% | 19.5% | 15.9% | 15.9% | 3.2% |
| Aug 2026 | 49.9% | 17.4% | 14.2% | 14.2% | 4.3% |
| Sep 2026 | 47.8% | 20.1% | 16.5% | 13.4% | 2.2% |
How has the Brooklinen and Quince comparison changed over the last 12 months?
3 findings
- Quince was ahead of Brooklinen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brooklinen’s share of searches among duvet cover brands worldwide moved from 18.5% to 20.1%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Quince’s share of searches among duvet cover brands worldwide moved from 36.9% to 47.8%, and its estimated monthly branded searches moved from 269K to 392K.
How did search popularity change for duvet cover brands worldwide in September 2026?
2 changes
In September 2026, Brooklinen gained share of searches among duvet cover brands worldwide, from 17.4% to 20.1%.
In September 2026, Quince lost share of searches among duvet cover brands worldwide, from 49.9% to 47.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Brooklinen’s and Quince’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Brooklinen
1 branded search term
- brooklinen
Quince
3 branded search terms
- quince cashmere
- quince clothing
- quince.com
Other head-to-heads among duvet cover brands
Quince vs Cozy Earth: compare search popularity
Quince vs The Company Store: compare search popularity
Quince vs Parachute: compare search popularity- Brooklinen vs Cozy Earth: compare search popularity
- Brooklinen vs The Company Store: compare search popularity
- Brooklinen vs Parachute: compare search popularity
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