Brandwave

Safe Catch vs Wild Planet:Which is more popular?

In September 2026, Safe Catch had more branded searches than Wild Planet among canned fish brands worldwide. Safe Catch had about 39,700 branded searches, while Wild Planet had 14,800. Safe Catch made up 11.4% of all canned fish brand searches we track, and Wild Planet accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about canned fish brands, Wild Planet appeared in all four answers and Safe Catch in two. Wild Planet was mentioned before Safe Catch in every answer.

Among canned fish brands worldwide in September 2026

Who do people search for more?

Safe Catch, about 3 searches for every 1 for Wild Planet

Safe Catch 39.7K searchesWild Planet 14.8K searches

Who does AI mention more?

Wild Planet, mentioned in every answer we collected

Wild Planet in 4 of 4Safe Catch in 2 of 4

Who does AI recommend more?

Wild Planet, named ahead of Safe Catch in every answer

Wild Planet first in 4Safe Catch never first

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Top canned fish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wild Planet appeared in all four answers. Safe Catch was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Wild Planet was listed before Safe Catch in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wild Planet1st
  2. Fishwife2nd
  3. King Oscar3rd
  4. Safe Catch4th
  5. Bar Harbor–
  6. Rio Mare–
  7. John West–
  8. Princes–
  9. Brunswick–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wild Planet4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • King Oscar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fishwife3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Safe Catch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bar Harbor0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rio Mare0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • John West0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Princes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brunswick0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about canned fish brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Safe Catch or Wild Planet more popular in search?

This chart shows how often people search Google for Safe Catch and Wild Planet by name. Each line represents a brand's share of searches for all nine canned fish brands we track, month by month, from English-language searches worldwide.

Safe Catch and Wild Planet among canned fish brands worldwide, by month

Share of searches by month for Safe Catch, Wild Planet. The figures are in the table below the chart.

View monthly share of searches table
MonthBar HarborRio MareJohn WestSafe CatchKing OscarWild PlanetFishwifePrincesBrunswick
Oct 202552.1%13.2%7%10.6%8.3%4.7%3.8%0.27%0.02%
Nov 202531.8%18%7.8%10.1%13%9.5%9.5%0.38%0.02%
Dec 202528.2%12.2%8.4%10.5%16.4%8.4%15.4%0.36%0.01%
Jan 202630.2%14%6%16.2%16.8%7.4%9.1%0.33%0.02%
Feb 202633.2%15.4%6.6%14.6%13.6%8.1%8.1%0.35%0.01%
Mar 202632.2%14.9%5.3%14.1%12.5%6.4%14.4%0.26%0.02%
Apr 202636.6%12.3%4.9%12.8%19.7%6%7.4%0.28%0.02%
May 202638.1%21.6%9.3%10.9%11.6%4.2%4.2%0.16%<0.01%
Jun 202645.9%13.7%13.8%8.8%11.5%3.4%2.8%0.16%<0.01%
Jul 202656.6%9.6%4.2%10.8%11.6%4.2%2.8%0.17%0.02%
Aug 202652.6%9.7%4.7%12.3%13.2%4.7%2.6%0.23%0.01%
Sep 202647.2%12%11.6%11.4%10.6%4.2%2.8%0.22%0.01%

How has the Safe Catch and Wild Planet comparison changed over the last 12 months?

3 findings
  • Safe Catch was ahead of Wild Planet in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Safe Catch’s share of searches among canned fish brands worldwide moved from 10.6% to 11.4%, and its estimated monthly branded searches moved from 27.6K to 39.7K.
  • Across the 12 months ending September 2026, Wild Planet’s share of searches among canned fish brands worldwide moved from 4.7% to 4.2%, and its estimated monthly branded searches moved from 12.1K to 14.8K.

How did search popularity change for canned fish brands worldwide in September 2026?

4 changes

  1. In September 2026, Rio Mare overtook King Oscar and Safe Catch to rank 2nd among canned fish brands worldwide, with 12% of the searches.

  2. In September 2026, John West overtook King Oscar and Safe Catch to rank 3rd among canned fish brands worldwide, with 11.6% of the searches.

  3. In September 2026, Safe Catch lost share of searches among canned fish brands worldwide, from 12.3% to 11.4%.

  4. Estimated monthly branded searches for Wild Planet worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Safe Catch’s and Wild Planet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Safe Catch

2 branded search terms

  • safe catch
  • safe catch tuna

Wild Planet

1 branded search term

  • wild planet

How the Brand Demand Index is measured

Other head-to-heads among canned fish brands

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