COLLINS vs Wolff Olins:Which is more popular?
In September 2026, Wolff Olins had more branded searches than COLLINS among brand strategy agencies worldwide. Wolff Olins had about 9,930 branded searches, while COLLINS had 1,230. Wolff Olins made up 13.8% of all brand strategy agency searches we track, and COLLINS accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about brand strategy agencies, COLLINS appeared in three of the five answers and Wolff Olins in two. Wolff Olins was mentioned before COLLINS in two out of three answers that named either.
Who do people search for more?
Wolff Olins, about 8 searches for every 1 for COLLINS
Who does AI mention more?
COLLINS, mentioned in 3 of 5 answers, Wolff Olins in 2
Who does AI recommend more?
Wolff Olins, named ahead of COLLINS in 2 of 3 answers
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Top brand strategy agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, COLLINS was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wolff Olins was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wolff Olins was listed before COLLINS in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Siegel+Gale1st- Wolff Olins2nd
- COLLINS3rd
Landor4th
Red Antler5th
Interbrand6th
FutureBrand7th
Pentagram8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Siegel+Gale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Red Antler3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- COLLINS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Landor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Interbrand2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wolff Olins2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FutureBrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pentagram1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brand strategy agencies
5 answers
Asked ChatGPT
“Which brand strategy agency should I hire?”
Asked ChatGPT
“What are the best brand strategy agencies?”
Asked ChatGPT
“What's the best brand strategy agency for a brand refresh?”
Searched Google, AI Overview
“brand strategy agencies”
Searched Google, AI Overview
“brand positioning agency”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is COLLINS or Wolff Olins more popular in search?
This chart shows how often people search Google for COLLINS and Wolff Olins by name. Each line represents a brand's share of searches for all nine brand strategy agencies we track, month by month, from English-language searches worldwide.
Share of searches by month for Wolff Olins, COLLINS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Landor | Interbrand | Wolff Olins | FutureBrand | Red Antler | Pentagram | Siegel+Gale | COLLINS |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.3% | 21.4% | 14.3% | 9.5% | 7.8% | 3.3% | 3.1% | 1.3% |
| Nov 2025 | 43.1% | 19.2% | 12.8% | 10.4% | 7% | 2.7% | 3% | 1.8% |
| Dec 2025 | 46.4% | 17% | 11.3% | 9.2% | 7.5% | 3.3% | 3.6% | 1.7% |
| Jan 2026 | 43.5% | 15.9% | 15.8% | 8.6% | 7% | 3.9% | 3.8% | 1.6% |
| Feb 2026 | 39.4% | 18.2% | 14.2% | 9.4% | 7.7% | 5% | 4.2% | 1.9% |
| Mar 2026 | 35.8% | 19.9% | 15.8% | 10.5% | 7% | 5.9% | 3.4% | 1.8% |
| Apr 2026 | 36.5% | 16.3% | 13.1% | 19.5% | 5.8% | 4.1% | 3.3% | 1.5% |
| May 2026 | 44.8% | 16.6% | 13.3% | 10.8% | 5.9% | 4.1% | 2.9% | 1.6% |
| Jun 2026 | 46.1% | 17.1% | 13.7% | 9.1% | 6.1% | 3.6% | 2.8% | 1.5% |
| Jul 2026 | 40.9% | 18.5% | 14.8% | 9.8% | 6.6% | 4.4% | 3% | 1.9% |
| Aug 2026 | 42.5% | 19.1% | 12.6% | 10.2% | 6.8% | 3.8% | 3.1% | 1.8% |
| Sep 2026 | 46.4% | 17% | 13.8% | 9.2% | 6.1% | 3.4% | 2.4% | 1.7% |
How has the COLLINS and Wolff Olins comparison changed over the last 12 months?
3 findings
- Wolff Olins was ahead of COLLINS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, COLLINS’s share of searches among brand strategy agencies worldwide moved from 1.3% to 1.7%, and its estimated monthly branded searches moved from 1.1K to 1.2K.
- Across the 12 months ending September 2026, Wolff Olins’ share of searches among brand strategy agencies worldwide moved from 14.3% to 13.8%, and its estimated monthly branded searches moved from 12.2K to 9.9K.
How did search popularity change for brand strategy agencies worldwide in September 2026?
1 change
In September 2026, Wolff Olins gained share of searches among brand strategy agencies worldwide, from 12.6% to 13.8%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using COLLINS’s and Wolff Olins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
COLLINS
3 branded search terms
- collins brand agency
- collins design agency
- wearecollins
Wolff Olins
3 branded search terms
- branding wolff olins
- wolff olins
- wolffolins
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