Aveeno vs Vanicream:Which is more popular?
In September 2026, Vanicream had more branded searches than Aveeno among body wash and soap brands worldwide. Vanicream had about 201,000 branded searches, while Aveeno had 165,000. Vanicream made up 4.7% of all body wash and soap brand searches we track, and Aveeno accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about body wash and soap brands, Aveeno appeared in four of the five answers and Vanicream in two. Aveeno was mentioned before Vanicream in two out of three answers.
Who do people search for more?
Vanicream, about 22% more searches than Aveeno
Who does AI mention more?
Aveeno, mentioned in 4 of 5 answers, Vanicream in 2
Who does AI recommend more?
Aveeno, named ahead of Vanicream in 2 of 3 answers
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Top body wash and soap brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aveeno was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vanicream was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Aveeno was listed before Vanicream in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dove5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Aveeno4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Vanicream2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Palmolive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Protex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Imperial Leather0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about body wash and soap brands
5 answers
Asked ChatGPT
“Which body wash or soap brand should I buy?”
Asked ChatGPT
“What are the best body wash or soap brands?”
Asked ChatGPT
“What's the best body wash or soap brand for daily cleansing?”
Searched Google, AI Overview
“soap brands”
- 1Dove
- 1
Searched Google, AI Overview
“best body wash”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Aveeno or Vanicream more popular in search?
This chart shows how often people search Google for Aveeno and Vanicream by name. Each line represents a brand's share of searches for all nine body wash and soap brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Vanicream, Aveeno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | CeraVe | Lux | Dettol | Vanicream | Aveeno | Palmolive | Protex | Imperial Leather |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 40.4% | 8.1% | 5.4% | 3.6% | 4.4% | 2% | 1.3% | 0.27% |
| Nov 2025 | 30.6% | 39.8% | 12% | 5.4% | 4.4% | 4.4% | 2% | 1.3% | 0.26% |
| Dec 2025 | 30.3% | 41.5% | 10.2% | 5.6% | 4.6% | 4.6% | 1.7% | 1.4% | 0.22% |
| Jan 2026 | 31.2% | 41.9% | 8.4% | 5.6% | 4.6% | 4.6% | 2.1% | 1.4% | 0.23% |
| Feb 2026 | 31.2% | 43.4% | 8.7% | 4.8% | 4.8% | 3.9% | 1.8% | 1.2% | 0.19% |
| Mar 2026 | 34.1% | 40.1% | 8.1% | 5.4% | 4.4% | 4.4% | 2% | 1.3% | 0.22% |
| Apr 2026 | 30.7% | 42.1% | 8.5% | 5.7% | 4.6% | 4.6% | 2.1% | 1.4% | 0.34% |
| May 2026 | 34.7% | 40.7% | 8.2% | 5.5% | 3.7% | 3.7% | 2% | 1.3% | 0.22% |
| Jun 2026 | 32.4% | 41.6% | 8.4% | 5.6% | 4.6% | 3.8% | 2.1% | 1.4% | 0.23% |
| Jul 2026 | 32.3% | 41.4% | 8.3% | 5.6% | 4.6% | 3.7% | 2.5% | 1.4% | 0.22% |
| Aug 2026 | 36.1% | 39.3% | 7.9% | 5.3% | 4.3% | 3.5% | 1.9% | 1.3% | 0.21% |
| Sep 2026 | 38.6% | 34.9% | 8.6% | 5.7% | 4.7% | 3.8% | 2.1% | 1.4% | 0.23% |
How has the Aveeno and Vanicream comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Vanicream took it in February 2026.
- Across the 12 months ending September 2026, Aveeno’s share of searches among body wash and soap brands worldwide moved from 4.4% to 3.8%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Vanicream’s share of searches among body wash and soap brands worldwide moved from 3.6% to 4.7%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for body wash and soap brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aveeno’s and Vanicream’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among body wash and soap brands
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