CeraVe vs Lux:Which is searched more?
In September 2026, CeraVe had more branded searches than Lux among body wash and soap brands worldwide. CeraVe had about 1.5 million branded searches, while Lux had 368,000. CeraVe made up 34.9% of all body wash and soap brand searches we track, and Lux accounted for 8.6%. These are worldwide searches for English-language branded terms.
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Is CeraVe or Lux more popular in search?
Compare the body wash, hand wash and soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for CeraVe, Lux. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | CeraVe | Lux | Dettol | Vanicream | Aveeno | Palmolive | Protex | Imperial Leather |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 40.4% | 8.1% | 5.4% | 3.6% | 4.4% | 2% | 1.3% | 0.27% |
| Nov 2025 | 30.6% | 39.8% | 12% | 5.4% | 4.4% | 4.4% | 2% | 1.3% | 0.26% |
| Dec 2025 | 30.3% | 41.5% | 10.2% | 5.6% | 4.6% | 4.6% | 1.7% | 1.4% | 0.22% |
| Jan 2026 | 31.2% | 41.9% | 8.4% | 5.6% | 4.6% | 4.6% | 2.1% | 1.4% | 0.23% |
| Feb 2026 | 31.2% | 43.4% | 8.7% | 4.8% | 4.8% | 3.9% | 1.8% | 1.2% | 0.19% |
| Mar 2026 | 34.1% | 40.1% | 8.1% | 5.4% | 4.4% | 4.4% | 2% | 1.3% | 0.22% |
| Apr 2026 | 30.7% | 42.1% | 8.5% | 5.7% | 4.6% | 4.6% | 2.1% | 1.4% | 0.34% |
| May 2026 | 34.7% | 40.7% | 8.2% | 5.5% | 3.7% | 3.7% | 2% | 1.3% | 0.22% |
| Jun 2026 | 32.4% | 41.6% | 8.4% | 5.6% | 4.6% | 3.8% | 2.1% | 1.4% | 0.23% |
| Jul 2026 | 32.3% | 41.4% | 8.3% | 5.6% | 4.6% | 3.7% | 2.5% | 1.4% | 0.22% |
| Aug 2026 | 36.1% | 39.3% | 7.9% | 5.3% | 4.3% | 3.5% | 1.9% | 1.3% | 0.21% |
| Sep 2026 | 38.6% | 34.9% | 8.6% | 5.7% | 4.7% | 3.8% | 2.1% | 1.4% | 0.23% |
How has the CeraVe and Lux comparison changed over the last 12 months?
3 findings
- CeraVe was ahead of Lux in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among body wash and soap brands worldwide moved from 40.4% to 34.9%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Lux’s share of searches among body wash and soap brands worldwide moved from 8.1% to 8.6%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for body wash and soap brands worldwide in September 2026?
3 changes
In September 2026, Dove overtook CeraVe to become the leader among body wash and soap brands worldwide, with 38.6% of the searches.
In September 2026, Lux gained share of searches among body wash and soap brands worldwide, from 7.9% to 8.6%.
In September 2026, CeraVe lost share of searches among body wash and soap brands worldwide, from 39.3% to 34.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using CeraVe’s and Lux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among body wash and soap brands
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