Igloo vs RTIC:Which is more popular?
In September 2026, RTIC had more branded searches than Igloo among backpack cooler brands worldwide. RTIC had about 220,000 branded searches, while Igloo had 147,000. RTIC made up 15.4% of all backpack cooler brand searches we track, and Igloo accounted for 10.3%. When we asked ChatGPT and Google AI Overviews about backpack cooler brands, RTIC appeared in three of the five answers and Igloo in one. RTIC was mentioned before Igloo in every answer that named either.
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Top backpack cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RTIC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Igloo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. RTIC was listed before Igloo in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hydro Flask4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
YETI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RTIC3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Igloo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Columbia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coleman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Corkcicle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pelican0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carhartt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about backpack cooler brands
5 answers
Asked ChatGPT
“Which backpack cooler brand should I buy?”
Asked ChatGPT
“What are the best backpack cooler brands?”
Asked ChatGPT
“What's the best backpack cooler brand for day trips?”
Searched Google, AI Overview
“best backpack cooler”
Searched Google, AI Overview
“insulated backpack cooler”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Igloo or RTIC more popular in search?
This chart shows how often people search Google for Igloo and RTIC by name. Each line represents a brand's share of searches for all nine backpack cooler brands we track, month by month, from English-language searches worldwide.
Share of searches by month for RTIC, Igloo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hydro Flask | Columbia | RTIC | Coleman | Igloo | Corkcicle | YETI | Pelican | Carhartt |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.7% | 22.4% | 12.3% | 15.1% | 6% | 8.3% | 1.4% | 0.75% | 0.04% |
| Nov 2025 | 30% | 33.5% | 12.3% | 11% | 3.6% | 7.4% | 1.5% | 0.67% | 0.04% |
| Dec 2025 | 30.7% | 31.8% | 12.6% | 11.2% | 3.7% | 7.5% | 1.8% | 0.56% | 0.06% |
| Jan 2026 | 34% | 28.8% | 9.2% | 15.2% | 4.1% | 6.8% | 1.1% | 0.62% | 0.05% |
| Feb 2026 | 35% | 23.3% | 11.5% | 15.6% | 5.2% | 7% | 1.4% | 0.79% | 0.07% |
| Mar 2026 | 32.9% | 16.1% | 14.7% | 18% | 8.9% | 6.6% | 1.6% | 1.1% | 0.06% |
| Apr 2026 | 30.2% | 13.5% | 15.1% | 16.5% | 14.2% | 7.4% | 1.8% | 1.2% | 0.06% |
| May 2026 | 28% | 11.4% | 20.9% | 15.3% | 13.6% | 6.8% | 2.5% | 1.4% | 0.05% |
| Jun 2026 | 26.5% | 10% | 24.2% | 14.5% | 13.1% | 6.5% | 3.6% | 1.6% | 0.06% |
| Jul 2026 | 31.3% | 9.7% | 20.8% | 14% | 12.8% | 6.3% | 3.4% | 1.6% | 0.06% |
| Aug 2026 | 37.5% | 11.6% | 16.7% | 13.7% | 10.2% | 6.1% | 2.8% | 1.3% | 0.06% |
| Sep 2026 | 31.6% | 17.2% | 15.4% | 14.1% | 10.3% | 7.7% | 2.3% | 1.3% | 0.06% |
How has the Igloo and RTIC comparison changed over the last 12 months?
3 findings
- RTIC was ahead of Igloo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Igloo’s share of searches among backpack cooler brands worldwide moved from 6% to 10.3%, and its estimated monthly branded searches moved from 98.7K to 147K.
- Across the 12 months ending September 2026, RTIC’s share of searches among backpack cooler brands worldwide moved from 12.3% to 15.4%, and its estimated monthly branded searches moved from 201K to 220K.
How did search popularity change for backpack cooler brands worldwide in September 2026?
3 changes
In September 2026, Columbia overtook RTIC and Coleman to rank 2nd among backpack cooler brands worldwide, with 17.2% of the searches.
In September 2026, RTIC lost share of searches among backpack cooler brands worldwide, from 16.7% to 15.4%.
Estimated monthly branded searches for Igloo worldwide rose 48.5% over 12 measured months, from 98.7K to 147K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Igloo’s and RTIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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