Brandwave

How popular isWilton in search?

In September 2026, there were an estimated 3K branded searches for Wilton worldwide which is down 16.7% over the last 12 months. Wilton holds 0.36% estimated Share of Search among bench vise brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Craftsman84.3%
  2. RIDGID11.3%
  3. Bessey2.8%
  4. Irwin1.2%
  5. Wilton0.36%
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Which bench vise brands compete with Wilton?

Wilton against bench vise brands worldwide, by month

Share of Search by month for Craftsman, RIDGID, Bessey, Wilton. The figures are in the table below the chart.

View monthly share of search table
MonthCraftsmanRIDGIDBesseyIrwinWilton
Oct 202582.2%11.1%4%2.2%0.53%
Nov 202580.5%13.3%4%1.8%0.52%
Dec 202583.4%11.2%3.4%1.5%0.53%
Jan 202682.8%11.1%3.3%1.5%1.2%
Feb 202687.6%7.9%2.9%1.3%0.31%
Mar 202688.3%7.9%2.4%1.1%0.37%
Apr 202685.8%9.4%2.8%1.3%0.68%
May 202686.4%9.5%2.3%1.3%0.45%
Jun 202686.3%9.5%2.3%1%0.84%
Jul 202687.1%9.6%1.9%1%0.31%
Aug 202687.1%9.6%1.9%1%0.31%
Sep 202684.3%11.3%2.8%1.2%0.36%

  1. 1.Craftsman

    84.3%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -2.9 points.

  2. 2.RIDGID

    11.3%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.8 points.

  3. 3.Bessey

    2.8%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  4. 4.Irwin

    1.2%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Wilton

    0.36%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Wilton and its closest rivals

Every comparison with Wilton

How has branded search demand for Wilton changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wilton worldwide fell from 3.5K to 3K.
  • Across the 12 months ending September 2026, Wilton’s estimated Share of Search among bench vise brands worldwide held steady, from 0.53% to 0.36%.

How did search popularity change for bench vise brands worldwide in September 2026?

  1. In September 2026, RIDGID gained estimated Share of Search among bench vise brands worldwide, from 9.6% to 11.3%.

  2. In September 2026, Bessey gained estimated Share of Search among bench vise brands worldwide, from 1.9% to 2.8%.

  3. In September 2026, Craftsman lost estimated Share of Search among bench vise brands worldwide, from 87.1% to 84.3%.

  4. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Wilton worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

Where does Wilton compete?

Wilton is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dead blow hammer brands6th of 6<0.01%Show ranking
Bench vise brands5th of 50.36%Shown above
Cake decorating3rd of 66.4%Show ranking

How is Wilton measured?

Brandwave collects information about searches that people make online using Wilton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • wilton bench vise
  • wilton cake
  • wilton dead blow hammer

Do you work for Wilton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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