Brandwave

Bessey vs Wilton:Which is more popular by branded search?

In August 2026, Bessey had more branded searches than Wilton among workbench vice brands worldwide. Bessey was estimated to have 8.1K branded searches compared to Wilton’s 1.9K, and held a 3.8% Share of Search versus Wilton’s 0.89%. These are worldwide searches for English-language branded terms.

Share of Search among workbench vice brands worldwide in August 2026Which is more popular in search, Bessey or Wilton?
Bessey3.8%8.1K searches
vs
Wilton0.89%1.9K searches

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Which is more popular in search, Bessey or Wilton?

Compare the workbench vice brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bessey and Wilton among workbench vice brands worldwide, by month

Share of Search by month for Bessey, Wilton. The figures are in the table below the chart.

View monthly share of search table
MonthDraperClarkeBesseyIrwinWiltonRecord
Oct 202566.7%20.1%7.3%4%1.2%0.79%
Nov 202562.7%22.9%8.4%3.7%1.3%0.9%
Dec 202558%26%9.5%4.2%1.5%0.78%
Jan 202662.6%22.9%8.4%3.7%1.7%0.69%
Feb 202677.6%12.8%5.7%2.5%0.89%0.47%
Mar 202687.3%7.9%2.9%1.3%0.45%0.24%
Apr 202671.6%17.6%6.4%2.9%1%0.53%
May 202661.9%27.9%5.6%3%1.1%0.56%
Jun 202680%13.2%3.9%1.8%0.76%0.35%
Jul 202672.3%17.8%5.3%2.9%1.1%0.58%
Aug 202677.3%15.5%3.8%2.1%0.89%0.47%
Sep 2026——————

How has the Bessey and Wilton comparison changed over the last 12 months?

  • Bessey was ahead of Wilton in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bessey’s estimated Share of Search among workbench vice brands worldwide moved from 7.3% to 3.8%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
  • Across the 11 months ending August 2026, Wilton’s estimated Share of Search among workbench vice brands worldwide moved from 1.2% to 0.89%, and its estimated monthly branded searches held steady at 1.9K.

How did search popularity change for workbench vice brands worldwide in August 2026?

  1. In August 2026, Bessey lost estimated Share of Search among workbench vice brands worldwide, from 5.3% to 3.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Bessey’s and Wilton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bessey

1 branded search term

  • bessey

Wilton

1 branded search term

  • wilton cake

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.