How popular isWilton in search?
In August 2026, there were an estimated 1.9K branded searches for Wilton worldwide which held steady over the last 11 months. Wilton holds 0.89% estimated Share of Search among workbench vice brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Wilton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Workbench vice brands | 5th of 6 | 0.89% | Shown below |
| Cake decorating | 2nd of 6 | 9.5% | Show ranking |
Which workbench vice brands compete with Wilton?
Share of Search by month for Draper, Clarke, Bessey, Irwin, Wilton. The figures are in the table below the chart.
View monthly share of search table
| Month | Draper | Clarke | Bessey | Irwin | Wilton | Record |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 20.1% | 7.3% | 4% | 1.2% | 0.79% |
| Nov 2025 | 62.7% | 22.9% | 8.4% | 3.7% | 1.3% | 0.9% |
| Dec 2025 | 58% | 26% | 9.5% | 4.2% | 1.5% | 0.78% |
| Jan 2026 | 62.6% | 22.9% | 8.4% | 3.7% | 1.7% | 0.69% |
| Feb 2026 | 77.6% | 12.8% | 5.7% | 2.5% | 0.89% | 0.47% |
| Mar 2026 | 87.3% | 7.9% | 2.9% | 1.3% | 0.45% | 0.24% |
| Apr 2026 | 71.6% | 17.6% | 6.4% | 2.9% | 1% | 0.53% |
| May 2026 | 61.9% | 27.9% | 5.6% | 3% | 1.1% | 0.56% |
| Jun 2026 | 80% | 13.2% | 3.9% | 1.8% | 0.76% | 0.35% |
| Jul 2026 | 72.3% | 17.8% | 5.3% | 2.9% | 1.1% | 0.58% |
| Aug 2026 | 77.3% | 15.5% | 3.8% | 2.1% | 0.89% | 0.47% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.3% | 165K | +50% | +5 points | |
| 2, held 2nd | 15.5% | 33.1K | +22.1% | -2.3 points | |
| 3, held 3rd | 3.8% | 8.1K | 0% | -1.5 points | |
| 4, held 4th | 2.1% | 4.4K | 0% | -0.8 points | |
| 5, held 5th | 0.89% | 1.9K | +18.8% | -0.2 points | |
| 6, held 6th | 0.47% | 1K | +13.6% | -0.1 points |
1.Draper
77.3%
Held 1st. 165K estimated branded searches, +50% vs prior month. Share +5 points.
2.Clarke
15.5%
Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share -2.3 points.
3.Bessey
3.8%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -1.5 points.
4.
Irwin2.1%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.Wilton
0.89%
Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share -0.2 points.
6.Record
0.47%
Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share -0.1 points.
Compare search popularity between Wilton and its closest rivals
How has branded search demand for Wilton changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wilton worldwide held steady at 1.9K.
- Across the 11 months ending August 2026, Wilton’s estimated Share of Search among workbench vice brands worldwide peaked at 1.7% in January 2026 and was lowest at 0.45% in March 2026.
How did search popularity change for workbench vice brands worldwide in August 2026?
5 changes
In August 2026, Draper gained estimated Share of Search among workbench vice brands worldwide, from 72.3% to 77.3%.
In August 2026, Clarke lost estimated Share of Search among workbench vice brands worldwide, from 17.8% to 15.5%.
In August 2026, Bessey lost estimated Share of Search among workbench vice brands worldwide, from 5.3% to 3.8%.
In August 2026, Irwin lost estimated Share of Search among workbench vice brands worldwide, from 2.9% to 2.1%.
Estimated monthly branded searches for Record worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
How is Wilton measured?
Brandwave collects information about searches that people make online using Wilton’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wilton cake
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Is Wilton your brand?
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