Brandwave

Cake decorating:Which brands are most popular in search?

In August 2026, FunCakes was the most searched among cake decorating worldwide, with an estimated 14.8K branded searches and 73.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. FunCakes73.9%
  2. Wilton9.5%
  3. Ann Clark8%
  4. PME5%
  5. Sugarflair3.6%
  6. Culpitt0.05%

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Share of SearchLeaderboard

Compare the cake decorating people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cake decorating worldwide, by month

Share of Search by month for FunCakes, Wilton, Ann Clark, PME, Sugarflair. The figures are in the table below the chart.

View monthly share of search table
MonthFunCakesWiltonAnn ClarkPMESugarflairCulpitt
Oct 202571%7.4%11.4%6.3%3.9%0.04%
Nov 202571%7.4%11.4%6.3%3.9%0.04%
Dec 202565.6%6.9%15.9%5.8%5.8%0.04%
Jan 202663.5%8.4%18.9%5.6%3.5%0.04%
Feb 202635.7%4.6%53.5%3.9%2.4%0.02%
Mar 202662%6.5%22.6%5.5%3.4%0.03%
Apr 202675.1%7.9%7.9%5.4%3.7%0.04%
May 202668.1%7.1%16.5%4.9%3.3%0.04%
Jun 202673.3%9.4%7.9%5%4.4%0.05%
Jul 202669.8%7.5%13.7%4.7%4.1%0.14%
Aug 202673.9%9.5%8%5%3.6%0.05%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.FunCakes

    73.9%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +4.1 points.

  2. 2.Wilton

    9.5%

    Moved from 3rd to 2nd. 1.9K estimated branded searches, +18.8% vs prior month. Share +1.9 points.

  3. 3.Ann Clark

    8%

    Moved from 2nd to 3rd. 1.6K estimated branded searches, -44.8% vs prior month. Share -5.7 points.

  4. 4.PME

    5%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Sugarflair

    3.6%

    Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  6. 6.Culpitt

    0.05%

    Held 6th. 10 estimated branded searches, -66.7% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among cake decorating worldwide?

In August 2026, FunCakes was the most searched among cake decorating worldwide, with an estimated 14.8K branded searches and 73.9% estimated Share of Search within this set. Wilton is in 2nd place, 64.4 percentage points behind at 9.5% Share of Search.

Global cake decorating, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
FunCakes71% → 73.9%75.1%Apr 202635.7%Feb 20261st
Wilton7.4% → 9.5%9.5%Aug 20264.6%Feb 20263rd → 2nd
Ann Clark11.4% → 8%53.5%Feb 20267.9%Apr 20262nd → 3rd
PME6.3% → 5%6.3%Oct 20253.9%Feb 20264th
Sugarflair3.9% → 3.6%5.8%Dec 20252.4%Feb 20265th
Culpitt0.04% → 0.05%0.14%Jul 20260.02%Feb 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, FunCakes’ estimated Share of Search among cake decorating worldwide increased from 71% to 73.9%.
  • Across the 11 months ending August 2026, Wilton’s estimated Share of Search among cake decorating worldwide increased from 7.4% to 9.5%.
  • Across the 11 months ending August 2026, Ann Clark’s estimated Share of Search among cake decorating worldwide decreased from 11.4% to 8%.
  • Across the 11 months ending August 2026, PME’s estimated Share of Search among cake decorating worldwide decreased from 6.3% to 5%.
  • Across the 11 months ending August 2026, FunCakes’ estimated Share of Search among cake decorating worldwide peaked at 75.1% in April 2026 and was lowest at 35.7% in February 2026.
  • Across the 11 months ending August 2026, Wilton’s estimated Share of Search among cake decorating worldwide peaked at 9.5% in August 2026 and was lowest at 4.6% in February 2026.
  • Across the 11 months ending August 2026, Ann Clark’s estimated Share of Search among cake decorating worldwide peaked at 53.5% in February 2026 and was lowest at 7.9% in April 2026.
  • Across the 11 months ending August 2026, PME’s estimated Share of Search among cake decorating worldwide peaked at 6.3% in October 2025 and was lowest at 3.9% in February 2026.
  • Across the 11 months ending August 2026, Sugarflair’s estimated Share of Search among cake decorating worldwide peaked at 5.8% in December 2025 and was lowest at 2.4% in February 2026.
  • Across the 11 months ending August 2026, Wilton rose from 3rd to 2nd among cake decorating worldwide.
  • Across the 11 months ending August 2026, Ann Clark fell from 2nd to 3rd among cake decorating worldwide.
  • Across the 11 months ending August 2026, Sugarflair and Culpitt held steady: their estimated Share of Search among cake decorating worldwide each moved less than 0.5 percentage points.

How did search popularity change for cake decorating worldwide in August 2026?

  1. In August 2026, Wilton overtook Ann Clark to rank 2nd among cake decorating worldwide, at 9.5%.

  2. In August 2026, FunCakes gained estimated Share of Search among cake decorating worldwide, from 69.8% to 73.9%.

  3. In August 2026, Ann Clark lost estimated Share of Search among cake decorating worldwide, from 13.7% to 8%.

  4. In August 2026, Sugarflair lost estimated Share of Search among cake decorating worldwide, from 4.1% to 3.6%.

  5. Estimated monthly branded searches for PME worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

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