Brandwave

How popular isAteco?

In September 2026, people searched for Ateco by name about 14,800 times worldwide, an 18.2% decrease from the previous year. These searches made up 37.1% of all global cake decorating searches, placing Ateco second out of seven brands. When we asked both ChatGPT and Google AI Overviews about cake decorating, Ateco appeared in three of the four answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Ateco is the second most searched of 7 competitors and the second most recommended in AI answers.

  1. FunCakesShare of searches 45.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. AtecoShare of searches 37.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. Ann ClarkShare of searches 8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. WiltonShare of searches 4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. PMEShare of searches 3.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

+2 more

Ateco website (opens in a new tab)

Follow Ateco and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top cake decorating in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ateco was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ateco is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wilton1st
  2. Ateco2nd
  3. PME3rd
  4. FunCakes–
  5. Ann Clark–
  6. Sugarflair–
  7. Culpitt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ateco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wilton3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PME3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • FunCakes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ann Clark0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sugarflair0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Culpitt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cake decorating

4 answers

  • Asked ChatGPT

    “Which cake decorating brand should I buy?”

    1. 1Wilton
    2. 2Ateco
    3. 3PME

  • Asked ChatGPT

    “What are the best cake decorating brands?”

    1. 1Wilton
    2. 2Ateco
    3. 3PME

  • Asked ChatGPT

    “What's the best cake decorating brand for home baking?”

    1. 1Wilton
    2. 2Ateco
    3. 3PME

  • Searched Google, AI Overview

    “cake decorating supplies”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “cake decorating tools”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Which cake decorating compete with Ateco?

    Ateco against cake decorating worldwide, by month

    Share of searches by month for FunCakes, Ateco, Ann Clark, Wilton, PME, Sugarflair. The figures are in the table below the chart.

    View monthly share of searches table
    MonthFunCakesAtecoAnn ClarkWiltonPMESugarflairCulpitt
    Oct 202539.8%39.8%10.5%4.2%3.5%2.2%0.02%
    Nov 202539.3%39.3%11.5%4.1%3.5%2.2%0.02%
    Dec 202543%28.7%16.1%4.5%3.8%3.8%0.02%
    Jan 202636.9%36.9%15.9%4.9%3.3%2%0.02%
    Feb 202624.1%29.4%39.2%3.1%2.6%1.6%0.02%
    Mar 202636.4%36.4%18.1%3.8%3.2%2%0.02%
    Apr 202641.1%41.1%8.6%4.3%2.9%2%0.02%
    May 202641.8%34.2%14.6%4.4%3%2%0.02%
    Jun 202640.4%40.4%8.7%5.2%2.7%2.4%0.03%
    Jul 202642%34.4%13.6%4.5%2.8%2.5%0.09%
    Aug 202646.5%31.1%11%6%3.1%2.3%0.03%
    Sep 202645.4%37.1%8%4%3.3%2.2%0.03%

    1. 1.FunCakes

      45.4%

      Held 1st. 18.1K estimated branded searches, +22.3% vs prior month. Share -1.1 points.

    2. 2.Ateco

      37.1%

      Held 2nd. 14.8K estimated branded searches, +49.5% vs prior month. Share +6 points.

    3. 3.Ann Clark

      8%

      Held 3rd. 3.2K estimated branded searches, -8.6% vs prior month. Share -3 points.

    4. 4.Wilton

      4%

      Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -2 points.

    5. 5.PME

      3.3%

      Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share +0.1 points.

    6. 6.Sugarflair

      2.2%

      Held 6th. 880 estimated branded searches, +22.2% vs prior month. Share -0.1 points.

    7. 7.Culpitt

      0.03%

      Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Ateco and its closest rivals

    Every comparison with Ateco

    5 comparisons

    How has branded search demand for Ateco changed worldwide over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Ateco worldwide fell from 18.1K to 14.8K.
    • Across the 12 months ending September 2026, Ateco’s share of searches among cake decorating worldwide decreased from 39.8% to 37.1%.
    • Across the 12 months ending September 2026, Ateco’s share of searches among cake decorating worldwide peaked at 41.1% in April 2026 and was lowest at 28.7% in December 2025.
    • Across the 12 months ending September 2026, Ateco fell from 1st to 2nd among cake decorating worldwide.

    How did search popularity change for cake decorating worldwide in September 2026?

    6 changes

    1. In September 2026, Ateco gained share of searches among cake decorating worldwide, from 31.1% to 37.1%.

    2. In September 2026, Ann Clark lost share of searches among cake decorating worldwide, from 11% to 8%.

    3. In September 2026, Wilton lost share of searches among cake decorating worldwide, from 6% to 4%.

    4. In September 2026, FunCakes lost share of searches among cake decorating worldwide, from 46.5% to 45.4%.

    5. PME’s share of searches among cake decorating worldwide has gained ground for 3 months in a row, from 2.7% to 3.3% in September 2026.

    6. Estimated monthly branded searches for Sugarflair worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

    How are Ateco’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Ateco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • ateco

    How the Brand Demand Index is measured

    Who owns Ateco?

    Ateco is owned by August Thomsen Corp. Brandwave does not track any other brands owned by August Thomsen Corp.

    Do you work for Ateco? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Creator with pink hair and a pink jacket

    Is Ateco your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

    Start free