How popular isWilton in search?
In September 2026, there were an estimated 3K branded searches for Wilton worldwide which is down 16.7% over the last 12 months. Wilton holds <0.01% estimated Share of Search among dead blow hammer brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which dead blow hammer brands compete with Wilton?
Share of Search by month for Milwaukee, Craftsman, Tekton, Stanley, Wilton. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Craftsman | Tekton | Stanley | Proto | Wilton |
|---|---|---|---|---|---|---|
| Oct 2025 | 86% | 9.4% | 2.3% | 1.9% | 0.38% | <0.01% |
| Nov 2025 | 85.6% | 9.4% | 2.3% | 2.3% | 0.38% | <0.01% |
| Dec 2025 | 83.8% | 11.3% | 2.3% | 2.3% | 0.37% | <0.01% |
| Jan 2026 | 81.3% | 13.4% | 2.7% | 2.2% | 0.44% | <0.01% |
| Feb 2026 | 79.3% | 15.9% | 2.6% | 1.8% | 0.43% | <0.01% |
| Mar 2026 | 76.3% | 18.8% | 2.5% | 2.1% | 0.41% | <0.01% |
| Apr 2026 | 79.2% | 15.9% | 2.6% | 1.8% | 0.43% | 0.04% |
| May 2026 | 79.3% | 15.9% | 2.6% | 1.8% | 0.43% | <0.01% |
| Jun 2026 | 78.9% | 15.9% | 2.6% | 2.1% | 0.43% | <0.01% |
| Jul 2026 | 76.5% | 15.4% | 5.6% | 2.1% | 0.41% | <0.01% |
| Aug 2026 | 77.6% | 15.6% | 3.8% | 2.6% | 0.42% | <0.01% |
| Sep 2026 | 80.8% | 13.3% | 3.3% | 2.2% | 0.44% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.8% | 1.8M | 0% | +3.2 points | |
| 2, held 2nd | 13.3% | 301K | -18.2% | -2.3 points | |
| 3, held 3rd | 3.3% | 74K | -18.2% | -0.6 points | |
| 4, held 4th | 2.2% | 49.5K | -18.2% | -0.4 points | |
| 5, held 5th | 0.44% | 9.9K | 0% | 0 points | |
| 6, held 6th | <0.01% | 50 | -28.6% | 0 points |
80.8%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +3.2 points.
13.3%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
3.
Tekton3.3%
Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
4.
Stanley2.2%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
5.Proto
0.44%
Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Wilton<0.01%
Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.
Compare search popularity between Wilton and its closest rivals
How has branded search demand for Wilton changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wilton worldwide fell from 3.5K to 3K.
- Across the 12 months ending September 2026, Wilton’s estimated Share of Search among dead blow hammer brands worldwide held steady at <0.01%.
How did search popularity change for dead blow hammer brands worldwide in September 2026?
4 changes
In September 2026, Milwaukee gained estimated Share of Search among dead blow hammer brands worldwide, from 77.6% to 80.8%.
In September 2026, Craftsman lost estimated Share of Search among dead blow hammer brands worldwide, from 15.6% to 13.3%.
In September 2026, Tekton lost estimated Share of Search among dead blow hammer brands worldwide, from 3.8% to 3.3%.
Estimated monthly branded searches for Wilton worldwide rose 25% over 12 measured months, from 40 to 50 in September 2026.
Where does Wilton compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dead blow hammer brands | 6th of 6 | <0.01% | Shown above |
| Bench vise brands | 5th of 5 | 0.36% | Show ranking |
| Cake decorating | 3rd of 6 | 6.4% | Show ranking |
How is Wilton measured?
Brandwave collects information about searches that people make online using Wilton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- wilton bench vise
- wilton cake
- wilton dead blow hammer
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Is Wilton your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.