Brandwave

RIDGID vs Wilton:Which is searched more?

In September 2026, RIDGID had more branded searches than Wilton among bench Vise brands worldwide. RIDGID was estimated to have 40.5K branded searches compared to Wilton’s 1.6K, and held a 2.6% Share of Search versus Wilton’s 0.1%. These are worldwide searches for English-language branded terms.

Share of Search among bench Vise brands worldwide in September 2026Which is more popular in search, RIDGID or Wilton?
RIDGID2.6%40.5K searches
vs
Wilton0.1%1.6K searches

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Which is more popular in search, RIDGID or Wilton?

Compare the bench vise brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

RIDGID and Wilton among bench Vise brands worldwide, by month

Share of Search by month for RIDGID, Wilton. The figures are in the table below the chart.

View monthly share of search table
MonthMINICraftsmanRIDGIDBesseyIrwinWilton
Oct 202580.3%16.2%2.2%0.8%0.43%0.13%
Nov 202580%16.1%2.7%0.79%0.35%0.12%
Dec 202577.2%19%2.6%0.77%0.34%0.12%
Jan 202677.1%19%2.6%0.77%0.34%0.15%
Feb 202674.4%22.4%2%0.74%0.33%0.12%
Mar 202670.5%26%2.3%0.7%0.31%0.11%
Apr 202674%22.3%2.5%0.73%0.33%0.12%
May 202674.1%22.4%2.5%0.6%0.33%0.12%
Jun 202674.2%22.4%2.5%0.6%0.27%0.12%
Jul 202674.3%22.4%2.5%0.49%0.27%0.1%
Aug 202674.3%22.4%2.5%0.49%0.27%0.12%
Sep 202677.3%19.1%2.6%0.63%0.28%0.1%

How has the RIDGID and Wilton comparison changed over the last 12 months?

  • RIDGID was ahead of Wilton in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, RIDGID’s estimated Share of Search among bench Vise brands worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
  • Across the 12 months ending September 2026, Wilton’s estimated Share of Search among bench Vise brands worldwide moved from 0.13% to 0.1%, and its estimated monthly branded searches moved from 1.9K to 1.6K.

How did search popularity change for bench Vise brands worldwide in September 2026?

  1. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Wilton worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

Other head-to-heads among bench Vise brands

How each brand is measured

Brandwave collects information about searches that people make online using RIDGID’s and Wilton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RIDGID

1 branded search term

  • ridgid tools

Wilton

1 branded search term

  • wilton cake

How the Brand Demand Index is measured

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