MINI vs RIDGID:Which is searched more?
In September 2026, MINI had more branded searches than RIDGID among bench Vise brands worldwide. MINI was estimated to have 1.2M branded searches compared to RIDGID’s 40.5K, and held a 77.3% Share of Search versus RIDGID’s 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MINI or RIDGID?
Compare the bench vise brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MINI, RIDGID. The figures are in the table below the chart.
View monthly share of search table
| Month | MINI | Craftsman | RIDGID | Bessey | Irwin | Wilton |
|---|---|---|---|---|---|---|
| Oct 2025 | 80.3% | 16.2% | 2.2% | 0.8% | 0.43% | 0.13% |
| Nov 2025 | 80% | 16.1% | 2.7% | 0.79% | 0.35% | 0.12% |
| Dec 2025 | 77.2% | 19% | 2.6% | 0.77% | 0.34% | 0.12% |
| Jan 2026 | 77.1% | 19% | 2.6% | 0.77% | 0.34% | 0.15% |
| Feb 2026 | 74.4% | 22.4% | 2% | 0.74% | 0.33% | 0.12% |
| Mar 2026 | 70.5% | 26% | 2.3% | 0.7% | 0.31% | 0.11% |
| Apr 2026 | 74% | 22.3% | 2.5% | 0.73% | 0.33% | 0.12% |
| May 2026 | 74.1% | 22.4% | 2.5% | 0.6% | 0.33% | 0.12% |
| Jun 2026 | 74.2% | 22.4% | 2.5% | 0.6% | 0.27% | 0.12% |
| Jul 2026 | 74.3% | 22.4% | 2.5% | 0.49% | 0.27% | 0.1% |
| Aug 2026 | 74.3% | 22.4% | 2.5% | 0.49% | 0.27% | 0.12% |
| Sep 2026 | 77.3% | 19.1% | 2.6% | 0.63% | 0.28% | 0.1% |
How has the MINI and RIDGID comparison changed over the last 12 months?
3 findings
- MINI was ahead of RIDGID in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MINI’s estimated Share of Search among bench Vise brands worldwide moved from 80.3% to 77.3%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, RIDGID’s estimated Share of Search among bench Vise brands worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for bench Vise brands worldwide in September 2026?
2 changes
In September 2026, MINI gained estimated Share of Search among bench Vise brands worldwide, from 74.3% to 77.3%.
Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Other head-to-heads among bench Vise brands
How each brand is measured
Brandwave collects information about searches that people make online using MINI’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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