Brandwave

How popular isWeatherBeeta in search?

In September 2026, there were an estimated 2.9K branded searches for WeatherBeeta worldwide which is down 45.3% over the last 12 months. WeatherBeeta holds 2% estimated Share of Search among dog coats worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KONG43.4%
  2. Ruffwear40.8%
  3. Hurtta10%
  4. Kurgo3.6%
  5. WeatherBeeta2%
  6. Barkers0.18%
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Where does WeatherBeeta compete?

WeatherBeeta is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dog coats5th of 62%Shown below
Fly rug brands4th of 77%Show ranking
Horse rugs4th of 67%Show ranking
Horse blankets brands1st of 386.1%Show ranking
Medium weight turnout brands1st of 386.1%Show ranking
Turnout blanket brands1st of 386.1%Show ranking
Turnout sheet brands1st of 386.1%Show ranking

Which dog coats compete with WeatherBeeta?

WeatherBeeta against dog coats worldwide, by month

Share of Search by month for KONG, Ruffwear, Hurtta, Kurgo, WeatherBeeta. The figures are in the table below the chart.

View monthly share of search table
MonthKONGRuffwearHurttaKurgoWeatherBeetaBarkers
Oct 202545.3%34.9%12.8%3.8%3.1%0.13%
Nov 202543.9%36.6%13.4%2.7%3.4%0.11%
Dec 202554.6%30.6%9.2%2.7%2.9%0.09%
Jan 202648.6%33.1%12.1%3%3.1%0.12%
Feb 202651%34.8%8.5%3.1%2.4%0.16%
Mar 202648.8%39.2%6.4%3.5%2%0.14%
Apr 202644.3%43.5%5.8%3.9%2.3%0.14%
May 202640.4%46.5%6.2%4.2%2.5%0.18%
Jun 202640.5%46.6%6.2%4.2%2.4%0.14%
Jul 202640%43.7%10.7%3.9%1.5%0.14%
Aug 202645.2%42.5%7%3.8%1.4%0.16%
Sep 202643.4%40.8%10%3.6%2%0.18%

  1. 1.KONG

    43.4%

    Held 1st. 64.3K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  2. 2.Ruffwear

    40.8%

    Held 2nd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  3. 3.Hurtta

    10%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +3 points.

  4. 4.Kurgo

    3.6%

    Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  5. 5.WeatherBeeta

    2%

    Held 5th. 2.9K estimated branded searches, +16.9% vs prior month. Share +0.5 points.

  6. 6.Barkers

    0.18%

    Held 6th. 270 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between WeatherBeeta and its closest rivals

Every comparison with WeatherBeeta

How has branded search demand for WeatherBeeta changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for WeatherBeeta worldwide fell from 5.3K to 2.9K.
  • Across the 12 months ending September 2026, WeatherBeeta’s estimated Share of Search among dog coats worldwide decreased from 3.1% to 2%.
  • Across the 12 months ending September 2026, WeatherBeeta’s estimated Share of Search among dog coats worldwide peaked at 3.4% in November 2025 and was lowest at 1.4% in August 2026.

How did search popularity change for dog coats worldwide in September 2026?

  1. In September 2026, Hurtta gained estimated Share of Search among dog coats worldwide, from 7% to 10%.

  2. In September 2026, WeatherBeeta gained estimated Share of Search among dog coats worldwide, from 1.4% to 2%.

  3. In September 2026, KONG lost estimated Share of Search among dog coats worldwide, from 45.2% to 43.4%.

  4. In September 2026, Ruffwear lost estimated Share of Search among dog coats worldwide, from 42.5% to 40.8%.

  5. Kurgo’s estimated Share of Search among dog coats worldwide has lost ground for 3 months in a row, from 4.2% to 3.6% in September 2026.

  6. Estimated monthly branded searches for Barkers worldwide rose 22.7% over 12 measured months, from 220 to 270 in September 2026.

How is WeatherBeeta measured?

Brandwave collects information about searches that people make online using WeatherBeeta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • weatherbeeta dog coat
  • weatherbeeta rugs

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How the Brand Demand Index is measured

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